Website Traffic Rank Analysis: How SEOs Diagnose Low-Ranking Pages!
It's not so much SEOs who expect keyword rankings to go up every day, but what they really hope is that website traffic rankings continue to rise, meaning that authority in industry is gradually rising.
With algorithm tweaked and new display in search results, sometimes a site's rank and site traffic are in a playful state.
At first glance, site's rating has increased, but how can there be a decrease in traffic? If you think carefully, you get following answer:
① Fewer competitors and less search demand, where are they all going?
② The regional ranking of website is different, and amount of display of different regions has been adjusted.
③ Display new structured data like: Baidu introduced annotation
④ The user experience on site is not satisfactory, number of secondary clicks has decreased, and bounce rate has increased.
With advent of new media platforms, search engines are also making continuous efforts to personalize display. Sometimes we have to put up with this state of traffic conversion.
This is not a very good condition. There are many reasons for this problem. If you have observed website traffic statistics over a period of time and found that situation is not changing significantly, you may need to make adjustments. :
① Check if latest algorithm has been adjusted and what new features have been introduced
Recently, Baidu has strengthened promotion of Xiongzhang account and changed related features, such as displaying Xiongzhang account and Baijia account in mobile search results, and displaying Xiongzhang account logo when Baidu opens a web page on mobile device. phones. Does it affect browsing up and down.
② Improving competitors
Check competitors' websites. There are many SEO monitoring software that can track competitor keyword positions and website traffic.
③ Bad mobile version
The current traffic structure is gradually approaching 28th state, and mobile terminals will dominate future traffic. Whether your website is a responsive design, how fast it loads, whether image size is too large, CSS and JS can be combined, these questions need to be considered.
④ Problem with page clickability
We know that user behavior research is very important for website rankings and has a major impact on search engine rankings. For this reason, you may want to check a recent CTR trend chart to find issues and review text. titles.
We know that advent of social media and new media platforms has led to a reduction in some traffic from search engines. To do this, we need to check which platforms this part of traffic is transmitted to.in line with our industry. and then manage platform account to promote back traffic, for example: create more back links.
We know that Xiongzhang account configuration must comply with certain structured data conformance annotations, such as content page display format and corresponding mobile landing page quality requirements. Some webmasters still have a lot of people who are still unclear about this part of logical structure, blind obedience still remains.
Therefore, I suggest that you find a specialist who will carefully study how to set up a Baidu Xiongzhang account.
The main purpose of website rank and traffic decline check is to check if robots.txt page has changed recently, and use robots column under Baidu search resource platform to check rules and check if content pages have changed. websites not included in Baidu have been protected.
Search engines prefer high-quality content, but if there is a problem with design of website structure, it will hurt high-quality content, such as duplicate pages and non-standardized URLs. For this reason, you need to check and correct contents of this part.
Output. Website traffic ranking is a composite metric that includes search engines, social networks and new media, direct access traffic, etc. We hope to address issues from a global perspective.