An artisan is a "craftsman" who has special skills in a particular area, dedicates himself to that particular area, studies hard, and spends his entire life working hard for it. There are many craftsmen in all walks of life such as carpenters, masons, painters, builders, etc...
So what is spirit of craftsmanship? Craftsman spirit, as name suggests, is like a craftsman, one hundred years as one day, who concentrates on researching technology in his field, pursuing best performance of product, and striving for highest and perfect. Mastery is a kind of professionalism, a kind of professional ethics and a reflection of strict requirements for oneself.
Louis Vuitton (Lv) is a luxury brand known to our public. Since 1854, people of Louis Vuitton have always been at forefront of world with their handbags, leather goods, travel accessories, members and other products with superior quality, exquisite craftsmanship and top-notch ambition. The main reason LV is so successful is because they have a culture of craftsmanship within their company. Many of their products are handcrafted and made to order. Every employee is like a craftsman, they are obsessed with product optimization and strive to make every product a work of art. Even though LV products are expensive, their quality is still welcomed by masses.
So, some people ask, how does spirit of craftsman manifest itself in virtual Internet? Actually reason is same. In field of web design, spirit of craftsmanship requires us to constantly optimize browsing and use of website so that best side of website is presented to visitors.
There are many web designers nowadays, and their levels are also different, covering various internet and e-commerce companies. Most of them are designed with a task mentality to fulfill company objectives and customer needs. It's hard to do good work with that kind of mentality. Most of these jobs are uncompetitive, unattractive, and even many of them have a bad experience. Many designers have worked in industry for many years, but their level was mediocre and did not reach a high level. This is an obvious lack of craftsmanship and a lack of mentality to strive for perfection in one's own work. This state is very bad, and it will cause designers to lose core competitiveness of industry and allow themselves to be mediocre all their lives.
So, as a designer, you have to wake up and understand your shortcomings. Through continuous learning, take full advantage of spirit of craftsmanship and pay more attention to design itself. Constantly optimize design of each work to improve user experience. Turn every detail into a work of art. Only in this way can we constantly improve our abilities, make ourselves invincible in industry, and become an excellent "artisan".