Color matching in web design is very important and please follow color matching guidelines.
No matter how boring content is, if you match it with color, you can't help but look again. Curiosity is human nature, and bright colors can just stimulate that nature of people. The importance of color is obvious when site design clearly understands that site needs color, at same time principle of color matching must be respected, otherwise opposite effect will occur.
Web Design Color Matching
Corporate brand defines color positioning
Most companies have a brand first and then a website, so when designing a website, special attention is paid to color of brand. more concerned about feelings of Internet users. The choice of website color is more targeted, and traditional companies cannot accidentally change their original brands. For example, Gree and Wanda are a living example. Gree's e-commerce website is still called Gree, and it's tenaciously alive, it's called Feifan.com Wanda's online store, but it's been thrown into historical dustbin. A brand needs to be passed on, and forcibly creating a brand is very risky.
When we don't have courage to recreate a brand on internet, it's actually a capitulation to real economy. In fact, this way of making decisions is not wrong, given current development momentum, because many commercial companies are dead. Lost, although real economy is not too prosperous, but still alive, there is hope in life, then when choosing color on site, please respect color of brand!
Importance of information highlighted in color
The site is for delivering information, and audience for delivering information is user. As it was said at beginning of article, even if content is boring, user will not be able to help with color correction, but look twice. This effect can be caused by boring content, if it's great content, users sometimes don't see it, what should I do! The content on website is not like a supermarket in a physical store. The physical store supermarket has shopping guides to guide and remind, and website can only rely on design to remind users. An effective way is to make sure that there are enough articles about colors that will be important. The color of user-generated content is highlighted, and best of all very specific. When using it, strictly limit number, otherwise effect of marking everything and not marking is same.
Using color for website images
Images and color matching are often confused because we think that website colors are actually rendered by images. This intuitive error will form wrong direction. The background pattern can be seen as an image, but this "Image" has been fixed and adjustments may be made after website is updated.
Ogredraw number of colors used
Website SEO optimization, this is not foreign to most website operators, there is an important task in SEO optimization, namely determination of main keywords of website, usually no more than three main keywords of website, goal is is done to ensure that site has a foundation and does not deviate from main path in optimization process.
The use of color should also follow this principle. When a website defines a hue, it means discarding most other colors, because once a hue is defined, there are usually no more than two matching colors left. to do this, you can also visit those websites with obvious colors. Do you follow this principle by limiting number of colors, highlighting personality of website more concentrated, making it more accurate and at same time form a coherent whole.
In thriving world of Internet, a website is one of important channels for displaying a corporate image. Choosing color of a website is not a wild imagination, but there is a certain principle of color matching that needs to be followed in order for a website to stand out. !