Web design guru Nielsen noted: The biggest problem with web design is that most people are bad at creating content. That's why we have professional writers, graphic designers, filmmakers, public speakers, musicians and other media professionals. When average person tries to create content, they either say too little or say too little.
Importance of content
What is website content?
The content referenced here is primarily website text content, including copyright text, advertisements, button text, content scripts, titles, etc. This also includes image copywriting, video comment text, subtitles, and etc.
According to our observation, status quo, which cannot be ignored, is that level of content of current website is lower and constantly declining.
Why is this happening?
The author believes that matter is in function and form, that is, site visitors appreciate function of site more than form of site. However, writing a few paragraphs of beautiful text seems not enough. The data cannot be improved, so both website creator and demand side underestimated content of website.
Furthermore, website designers are often "functional designers" and have a poor understanding of content design. The content they create and present is either copied or refined, which is far from ideal.
Based on this, we believe that website content summary board should be improved.
The Role of Website Content
The role of site content
What impact can producing and creating content for a website bring to businesses and brands? There are at least four of following functions.
Firstly, to consolidate and strengthen overall message of brand.
Secondly, it saves a lot of time for you and your clients.
Third, make your design (and design process) more efficient.
Fourthly, improve end user experience.
Since website content creation is so important, how do you incorporate it into website development process?
Participate in content creation process
First, discuss purpose of creating content.
After spending a few hours studying content, you will be able to understand what is important for project. It also makes entire team realize importance of content.
Discuss overall goal by asking some good open-ended questions, such as "What is visitor most likely to want to see on homepage?"
Deliberately shifts focus of discussion from how things look to how message is delivered and how we want our visitors to feel.
Second, introduce copywriters in advance.
By involving copywriters in process, their services can be effectively combined with website developers. On one hand, at site creation stage, copywriting services should be listed separately in order to determine important position of copywriting. On other hand, in process of creating a website, copywriters must be involved in entire process of creating a website, such as planning, testing, and launching. Also, be patient and cooperative with repeated copywriting changes.
Third, copywriting precedes design.
Don't jump right into visual design until you have real content.
Set up all documents for client as Word files, making sure each is reflected on sitemap page. Give copywriters templates and use limits to help them create good content.
We need better web content, and that requires investment. As designers, we can work on professional copywriting, or we can use aesthetics to distract us. Website design experience tells us that by paying attention to content of a website, we can make it faster and better.