When you want to buy a car or represent a brand, you usually visit official website and company website. Any decision and transaction involves risk. Purchased cars may break down frequently, and an agent's brand name may "run away" or "run out of stock" are all business risks. We are trying to do such a thing - simply through design of company's official website, to draw a conclusion and judge reputation, quality of corporate governance and product quality, thereby reducing business risks. So what design details can we infer about risks behind it?
Consider risks associated with website
What can low-level errors indicate? There are many typical low-level mistakes in design of corporate official websites:Procedures. These are mainly program errors, garbled characters, etc., such as clicking a link or button, no response, garbled characters on a page, garbled characters in images, etc. Class of errors. The main reason is that displayed content is incorrect, such as address and phone number in contact information is incorrect, and page cannot be opened by scanning QR code, etc. Specification class. The main reason is that presented content and design is not standardized enough, for example, navigation is not consistent with entire page, color of CAT button is not obvious or its size is not appropriate, and so on. Can these low-level errors appear on company's official website? This can be explained by fact that company is at an early stage of development, does not pay due attention to online business and uses low-quality design or template design of site, which leads to many problems. Or this can be explained by fact that management of enterprise is not standardized enough, there is no special person to check site, site operation and site management, and site is in a "half-abandoned" state. What can experience errors indicate? The so-called misperceptions refer to various obstacles that users face when using a corporate website. For example, operation is not smooth, including slow website opening, slow transitions, no handling of 403s and 404s, unreasonable form design, etc. For example, over-marketing issue such as constantly moving popups , too many advertising strips, an imperfect navigation system, and so on. For example, font is too small, there is too much content, some columns are empty, etc. What might these experience errors indicate? Explanation of experience errors - company invested too little in creation of website and did not optimize performance of website on an ongoing basis. Such enterprises, or perhaps medium-sized enterprises, have certain strengths and capabilities, but online scheme needs to be further developed. What can be explained by aesthetic errors? Some official company websites have aesthetic errors. Common errors include:Color matching is inconsistent or incorrect. For example, company belongs to maternity and child industry, but color scheme of site is cool, for example, contrast between background color and text color is not obvious enough. The contents of copy are not concise and beautiful enough. Including copywriting of home page and details page, there are issues such as redundancy, misleadingpositions, repetition and cumbersomeness. Design of negative space is unreasonable. Negative space design, including white space design, can make a website look grand and concise, as well as make users feel relaxed rather than tense, with a degree of relaxation. If negative space design isn't smart enough, it's a flaw in site's aesthetic. If an enterprise website has aesthetic problems, it means that enterprise brand building needs to be strengthened. For example, when venture capitalists see such a corporate website, they will have negative associations such as "not enough company culture". In order to avoid some of mistakes and errors in website design as mentioned above, it is necessary to find a professional website building company to avoid big commercial risks.
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