Five Design Mistakes to Avoid When Building a Website
Creating a website
We believe that following five mistakes are five mistakes that are easy for companies to make when building websites. These are five mistakes website designers should try to avoid.
1. Posting too much information.
When it comes to website content, there is too much information.
You definitely want to include enough information so that your visitors can understand where they are and what your site has to offer. However, too much information can negatively affect conversions because it is overloaded. Website visitors require information quickly, without much effort, to get it.
If visitors have to work hard to understand what your site is about, they will come back.
When visiting your website, visitors want to see most important information.
This means keeping your headings clear and your body text short.
No one will read a few rambling paragraphs of text trying to figure out what hell is going on.
If someone comes for something specific, information should be taken immediately. The sooner your visitors understand why they came, more likely they are to change.
2. Bad navigation menu.
Navigation menus are part of essential infrastructure of a website. If you have navigation issues, this can affect conversions. For example, let's say your visitor lands on right page, but before they convert, they start browsing your site. After a few minutes, they decide to go back to page they landed on, but can't find their way back. Cluttered menus can also make it harder for a website to convert that would otherwise happen naturally.
For example, let's say you have an online store with a wide range of products.
Visitors who land on information page may want to browse your store, but if they can't find a link to your store in menu, they won't know you have a store.
If you have an online store, be sure to put link in main menu. Make it so that visitors cannot miss it. If your target audience is your website, you will get sales from people who randomly browse your website.
3. Bad stock images.
Nothing reduces quality of your website, and therefore your conversion rate, like bad graphics.
Poor quality stock photos can make your website cheaper if you want to increase conversions.
When people view a website as cheap, they are less likely to take it seriously, including refusing to buy or sign up for mailing lists.
To avoid this dilemma, use only quality stock photos. Although you can find good images on freesites, it's incredible. Go straight to stock photography sites that charge you for using images.
Paid stock photography sites tend to offer higher quality images from professional photographers and other artists. These free photo sites just can't match. It's worth cost considering that high quality images can make your site more trustworthy.
4. Inappropriate video.
87% of marketers say video helps them improve their ROI. While these statistics are encouraging, there is a time and place for video playback on every site. Just because video increases your ROI doesn't mean you can achieve same result by embedding video on all web pages.
There are several reasons why a video might be inappropriate. The most common is to insert a video in such a way that page elements overlap. Overlapping elements make web pages look cluttered. If this happens, people will think your site is spam and come back.
Another problem is that video isn't important enough to be main attraction, but it's first thing people see on page. In this case, video is a distraction. For example, let's say you have a great sales page designed to get people to buy your product. A video at top of a sales page can actually kill your conversion rate if video content has nothing to do with sales.
Another way to present content that is not related to a specific page purpose. Generally speaking, if video doesn't directly affect conversion rate you want, then that's a hurdle.
5. No call to action (CTA).
The lack of a direct and specific call to action is probably main reason for lack of conversions on page. You can't expect all of your visitors to convert. People need to be pushed, led and ordered to buy and/or take specific actions.
If you don't have a call to action because you're afraid to ask for a sale, think differently. If your sales funnel has taken care of your potential customers as much as possible, a direct sales request can lead to huge conversions under right circumstances.
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