Why choose customization over templates when building a website? Psychology explained!
Creating a website
Reason 1: Commons have no power
The biggest feature of template websites is that many companies use similar websites, same structure, similar color schemes, same features, etc. In particular, some web design companies sites provide templates for creating websites according to sub-industries, which means "cookies are same".
The psychology of users in this regard is such that company cannot make an independent website, which means that company has little strength or little attention is paid to brand. This is similar to appearance design of cars. Top cars always tend to choose unique shapes. Consumers also think that popular appearance cars have relatively ordinary technology, and manufacturing companies behind them are of average strength.
If it's a custom website with a unique structure, great design, great experience, and unique features, users will think company is strong and trust brand.
Reason 2: Distrust of confidential features
When using a template-based website, what if I want to come up with more features? Companies building websites on templates will provide many plugins, including but not limited to statistics, marketing, payment, customer service, after-sales service, and so on. As for website users, some plugins are related to privacy, property, personal information security, etc. If these confidential plugins are used on template websites, users will worry about damage and be careful or even refuse. use such plugins.
However, custom websites are different. With tooltips, icons, and more, users can use certain plug-ins to improve security.
Reason 3: same user interface
For some unique products and services, users have certain expectations before they open their site, hoping for an unusual and innovative user experience.
If this type of corporate website uses a template website, users will feel lost and their expectations will not be met during interaction, which will create a negative impression of brand.
It also tells us that if it's a niche product or service, we should choose a custom website.
Reason 4: Some user needs cannot be met
If some businesses need to do moretransactions and services on Internet, this is not suitable for template websites. Because function of website template is relatively simple, some online services cannot be realized. And once user fails to get through template website or causes an abort, they will feel frustrated and then disgusted with brand and company.
An example is that although many government affairs websites are customized, some cases often cannot run smoothly, which is why many people do not like to do anything online on websites dedicated to state affairs.
Due to existence of above four psychological factors, we believe that some companies and some brands cannot choose a template website, but can only choose a professional website building company to create a customized website.
This article was originally created by and first published at https://www.szfangwei.cn/news/6676.html Please credit source.