Website Design Thinking: The Five Stages of Design Thinking Series
Web Design Thinking
[Editor's Note] Designers are backbone of website design, and design thinking is backbone of designers. A designer with a design mindset can make a good website and a custom website. With that in mind, we launched Design Thinking series, which analyzes five processes of design thinking.
Whether designer is running a website or a mall, design thinking process should include following five steps:
Step 1: Understand needs and requirements of users and be empathetic.
The first step in design thinking process focuses on user-centric research. Want to gain a sympathetic understanding of problem design is trying to solve. Consult with experts to learn more about problem areas and make comments to interest and resonate with users. Designers may also want to immerse themselves in user's environment to gain a deeper personal understanding of issues involved, as well as their experiences and motivations.
Empathy is critical to problem solving and human-centered design processes, as it allows designers to put their own ideas of world behind them and truly understand users and their needs.
At this stage, designer will collect a lot of information for use in next stage. The main goal of this phase is to learn as much as you can about users, their needs, and challenges that come with developing product or service you want to create.
Stage 2: Determine user needs and concerns.
During Identify phase, organize information you gathered during Empathize phase. Analyze observations to identify main issues team has identified so far.
The definition phase will help design team to gather good ideas for creating features, functions and other elements to solve current problem, or at least allow real users to solve problem themselves with minimal difficulty.
Stage 3. Creation of ideas and ideas.
At this stage, innovative solutions can be found for created problem statement.
In third step of design thinking process, designers are ready to generate ideas. In empathy phase, user and their needs are already known, and in identify phase, your observations are analyzed to create a user-centric problem statement. Team members with solid experience can begin to look at problems from a different perspective and come up with innovative solutions to problem statements.
Hundreds of thinking methods are available, such as brainstorming. This allows you to generate as many ideas as possible when you first start generating them. At end of this phase, other thinking nav should be chosen.Tools to help you explore and test your ideas and choose best way to move forward.
Step 4: Create an initial offer.
At fourth stage, best solution is found.
The design team will release a series of inexpensive scaled-down versions of product to explore key decisions made during ideation phase. These prototypes can be shared and tested within team, in other departments, or on a small group of people outside of design team.
This is an experimental phase to determine best solution for each of problems identified in previous three phases. Solutions are implemented as prototypes and explored one by one and then accepted, improved or rejected based on user's experience.
By end of prototyping phase, design team will have a better understanding of limitations of product and challenges it faces. They will also gain a clearer understanding of how real users behave, think and feel when interacting with final product.
Stage 5: Testing and launching solution.
The fifth and final stage of design thinking process, in which solutions are tested to gain a deeper understanding of product and its users.