In today's consumption environment, scenario-based consumption has become mainstream. So, can website design represent concept of stage?
What is staging?
The so-called staging refers to placement of goods or services in appropriate scene in a scene consisting of right atmosphere, environment and characters so that consumers can actively and naturally consume.
For a simple example, for example, a popcorn stand, if you set up one stand in a supermarket, sales can be counted on fingers, but when popcorn stand moves to a movie theater, it corresponds to an "event". "and "background" of cinema is very good.
At first, design of website was based on implementation of features, such as early yellow pages, which were completely lacking in beauty, mainly to meet needs of information retrieval. Later, when website technologies could easily realize various functions, website building companies began to pay attention to beauty of website. At this time, idea of website design began to focus on "beauty + functionality". With advent of responsive websites, responsive websites can easily become "beautiful and functional".
At this point, maybe we should push website design towards "stage design".
How to design a website based on scenes?
Script-based website design
Where does site appear? The first thing to consider is script-based website design. Where should website be hosted? Should it be placed in bottom column of official account? Do you need to do search engine optimization? Do I need to set site navigation? Different sites have different answers. For example, a general corporate site needs to be embedded in an official account, for example, if it is a large news site, a navigation page must be provided.
When will it appear? Script-based website design should take into account timing of website. For example, when users want to know information about a brand, at that time, marketing website appears instead of brand's website when searching for keywords, which is wrong time.
Who is site visitor? A script based website design should be designed according to potential visitors, including matching colors, content, and so on.
What needs does website satisfy for visitors? This point is about functionality of website, i.e. what value website can provide to visitors and what it does.
How does website solve user problems? Having a good user experience and providing products or services users need are also issues that a scene-based website needs to consider.
In short, we believe that when we have a script-based idea, it leads to systematic changes in design of website, not only in specific concept of website design, but also in its planning, layout and website building strategies. This change is helpful. Script based websites can bring more traffic and brand credibility instead of making website a decoration.
High quality website design
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