What is a website and bundling strategy you need to know
What is a website? In a narrow sense, creating a website means creating a website. In a broad sense, creating a website means that a business creates a site site on Internet through which potential customers can find business, contact it and purchase products.
Based on broad definition of "creating a website", building an official website, opening Taobao, creating a public account, downloading Douyin, small programs, entering Jingdong, building a mall, and optimizing can be called "creating a web site". ".Node on Internet. Faced with so many platforms, should companies do this? We think a combination of strategies is needed.
Create a website
Brief description of corporate Internet marketing "Creating a site"
First we summarize some options for a company that doesn't have an "internet connection" and wants to start an online business.
Website. Website with independent domain name and server.
Taobao or shopping mall. Settled in third-party malls such as Alibaba, JD.com, and Amazon.
Official account. Register an official WeChat account and provide relevant information.
Duin. Short operation video, you can sell items within account.
Live. Sell products or services through live streaming.
A small program. Modular program in WeChat.
APPENDIX. Develop an independent application.
H5 page or mall. More embedded in official account or distributed on social networks.
In general, most common "sites" are those listed above. Naturally, enterprise cannot cover everything, and it needs to be combined.
Combined corporate "website building" strategy
Individual Official Site + Third Party Mall
If it is a well-known brand, including local brands, national brands, foreign brands, etc., we offer best combined strategy for creating a website - individual official website + third-party mall.
Setting up an official website can serve purposes of "brand public relations", "brand viewing", "trust building", "brand strengthening", and "online drainage". A third-party mall can meet online shopping needs of brand users. Of course, businesses can choose between corporate malls and third-party malls. Considering cost and efficiency of in-house malls, we still recommend favoring third-party malls.
Official Account + Mini Program Mall
Official accounts can generate private domain traffic, creating a bigger and bigger pool or even a reservoir. Mini Program Mall can monetize private domain traffic.
We believe that this combination is well suited for service industry. For example, travel industry attracts potential users through official accounts and then allows users to make purchases through mini-programs.
Live stream + small shop
The combination of live streams and a small store allows you to make a purchase during a live stream.
Furthermore, generally speaking, there is no threshold for opening a small store that is mainly dedicated to traffic. Therefore, strategy is that content of live broadcasts and short video content should be related or even closely related to products on shelves of small stores.
APP + innovationonline marketing
In current business environment, it is very difficult to independently develop and successfully use an APP, but it is possible to independently develop and use an APP with an innovative marketing method.
H5+ Ad Network
There are still many pages and H5 web pages in portal websites and advertising alliance systems, and these web pages can generate a large number of leads through "web spread".
To summarize, we have summarized several combined website building strategies for your reference.