SEO specialist and web designer have always been two different positions. However, with development of mobile Internet, overlap between two professions has increased. That is, web designers also need to master certain SEO knowledge and skills. Of course, not all SEO skills need to be mastered as a web designer. Below we list 8 SEO skills that web designers should master.
Measurement 1: Better ranking
Rankings should also be goal of web designers, not just SEOs. There are some design elements that contribute to SEO rankings. Elements including URL-friendly, HTTP codes, meta tags, title tags, and link descriptions are critical and common to web designers and SEOs. If a web designer starts this SEO process at very beginning of design process, business can start SEO before website launches and can get higher scores after website is launched.
Measure 2. Exact search results
The task for search engines is akin to providing accurate information for search purposes, rather than a few popular results. Since number of users is increasing every day, this task is growing day by day. Consumers learn about a brand even before they enter store.
In fact, 136% believe that a brand and its products should be searched on a search engine, not on a sales site. More precisely, if a mobile user searches for any keyword, he visits nearest store. Local searches are 50% more likely. These SEO elements can be described by web designers with meta tags and URLs during development process, ensuring that business site remains at top of all relevant keywords.
Metric 3. Increase in mobile traffic
It is no longer enough to have search engine friendly URLs, which are no longer a virtue but an obvious aspect.
Digital marketers are always teaming up to increase traffic through a variety of SEO tricks. Responsive web design can also cater for different screens and screen resolutions. Today's website needs to be optimized for mobile, which is purely a design element, not SEO. If a web designer does a good job with this element, it can help SEO drive more traffic to site.
Metric 4: Better Interaction
Generally, SEOs make sure that internal pages are properly aligned, ordered, and linked to each other to increase user engagement. On-page SEO integrates web pages so that users can enjoy information they need on a website. While it only takes 8 seconds for consumers to decide if they want to continue using a site, it's critical for a web designer to design a site in such a way that information is integrated across interrelated pages. Hence need for web design to improve customer contact time. Now, if a digital marketer can focus on lead generation strategies, a web designer can easily accomplish task of increasing user engagement through their designs.
Measure 5: Excellent traffic quality
There is no point in traffic that is not related to your business. Therefore, it is necessary to drive traffic to your website from your target audience. SEO tools, sites that appear on first page of search results, are 71.33% more likely to invite users to click. This means that if website design has right SEO elements on page, more geo-referenced traffic can be attracted.
Indicator 6: Technology Integration
A web designer cannot remain immune to today's rapidly evolving new technologies. Integrating these cutting-edge technologies will increase traffic and engagement, helping you generate more leads and revenue.
Thus, if a web designer knows some SEO tricks, they can optimize keywords for voice search and place content, meta tags, title tags, and URL descriptions so that they respond quickly to voice search queries. In addition, a web designer can integrate various SEO extensions into their web design to reduce costs and improve performance.
Measure 7. Page Load Speed
It can be annoying if it takes more than 3 seconds to fully display page on screen. If it takes more than 5 seconds, user gets frustrated and disappears after another 2 seconds.
The bottom line is that page load speeds need to be lightning fast to provide best user experience. If a designer avoids large images, fixes URLs to a given length, keeps layouts clean, and codes efficiently, they can reduce page load times without requiring SEO intervention.
Measurement 8: User Experience
The question is, how does SEO affect user experience? The simplest answer lies in information website provides, readability of content, and density of keywords.
What's more, designing a visually appealing web page can drive more traffic and increase user engagement. Smooth navigation allows user to find information they need. All of these features may seem minor, but they are crucial from an SEO standpoint and help build brand identity.