How should a corporate website be designed at the launch stage?
When a website building company designs a corporate website for a client, one factor to consider is: what stage is company in? Launch period? growing up? Ripening period?
At different stages, in addition to difference in investment in creation of site, requirements for design of site also differ.
So, let's talk about how to develop a corporate website during launch period?
Analysis of needs of enterprises during launch of websites
We believe that businesses in entrepreneurial stage have three requirements for their websites.
Firstly, will more people be able to understand us. With help of website, let more people know basic information about brand's history, process of emergence and team;
Second, let investors find us. Including franchisees, agents, venture capitalists, etc., contact with businesses through website.
Thirdly, it can help increase sales. Ability to receive orders through site.
The above three goals are main needs of enterprises in entrepreneurial stage in creating websites.
Based on above requirements, let's analyze how to make a website for a start-up company.
How to plan a column? Quite satisfactory + recommended speakers!
A corporate website has several required columns, including "company introduction", "product presentation", "contact information", etc. If a corporate website does not have these columns, visitor will break habits and become confused , these speakers are quite satisfactory.
However, as an entrepreneurial venture, it must be innovative, and this must also be reflected in column settings. Depending on business and services of enterprise, several innovation columns can be created, and these columns are referred to as "favorite columns" of enterprise.
How is content written? Link + real
One of characteristics of start-up companies is that they are "confused" and have not yet formed a set trend for business, profitability and management. Therefore, if content of an entrepreneurial enterprise website is original, there must be a lot of false content. In this way, website copywriting during launch period can refer to colleagues and similar companies, while at same time, based on link, in combination with actual development of company, truthfully describe status quo, vision, feelings, etc. . companies.
How is contact information displayed? The smaller, more accurate.
Mature businesses, for example, have many ways to get in touch, including contact information for various departments, maps, etc. However, start-up companies' websites and contact information pages need to be "small but accurate." At least dit is enough to provide one or two methods of communication, and accurate, that is, to directly contact person in charge, without need for a more hierarchical contact structure, such as "add a WeChat private message."
How are products and cases arranged? Details + absence.
The display of a product or service on a business enterprise website must show full picture and details. Startups may lack capacity and power, but if details are enough, they too can win trust of visitors. In addition, start-ups may wish to directly display and explain shortcomings of products and services on website. "Insufficient self-disclosure" will make visitors trust start-ups even more.
As mentioned above, there are several tips and tricks for developing a corporate website in entrepreneurial phase that entrepreneurs can use as a reference.