After reading this article, you will have no doubts at initial stage of building station.
Today, Ueeshop, a professional website builder for 12 years, will talk about points you need to pay attention to in all aspects of most basic DIY website creation. I hope this article helps you who are confused. at start of site.
1. Choosing a domain name
Many novice sellers I know will ask: how to register a domain name and which ones?
First of all, merchants need to be clear about whether their website is focused solely on sales or sales and brand communication, because there are different aspects to consider when choosing a domain name.
If it's purely sales-focused, only thing to consider is that domain name contains keywords you want to optimize, even if suffix is ".cc" or ".shop". The keyword has already been registered, then you can add some information before and after, and this will increase SEO score.
If you have your own factory and your own brand, then it is focused on sales and communication with brand, and you do not need to make a domain name with keywords. There are two factors to consider:
1. ".com" is preferred due to its greater recognizability;
2. Short and easy to remember.
Actually, choosing a domain name shouldn't be too confusing. Simply select according to above two orientations. There is no ideal solution. The price of domain name registration is relatively cheap.
There are two things to keep in mind when registering a domain name:
1. Register yourself instead of trusting registration to a website building company so that you have full control over management rights;
2. Choose a foreign registrar or a registrar with a cloud interpretation function, such as Alibaba Cloud in China, as domain name DNS server.
Regarding DNS server, Ueeshop recommends new sellers and friends to directly register an Alibaba Cloud account to purchase, and remember to renew domain name every year.
Second, create a website
For B2C merchants who want to build an independent website, Ueeshop recommends that you start with a quick website building plan first and don't spend too much energy and time on designing website's interface and features, just be generous, concise and fluid , because in operation of entire independent station, traffic and conversion are key.
Develop and design in accordance with needs and shortcomings after site starts to make a profit, because before real data and conversion, design is subjective, and design that needs to be adjusted according to data analysis is most valuable.
B2B sellers and friends want tobuild an independent website. If budget is sufficient, they can develop their own unique interface from very beginning. For B2B websites, interface is first impression of trust. If budget is not enough, you can start with a website template.
B2B and B2C websites need to pay attention to two things:
1. Budget cost:
First, I'll give you a link to building B2B and B2C websites: When building a B2C website, it's usually more about user experience and features, while when building a B2B website, it's usually more about design.
Standard B2C type: 7000 - 10000; standard type means buying a mature and ready-made system or template that can be built in just one day.
B2C development type: 20,000-40,000; development type price fluctuations change according to self-developed functions, and construction period is about 60-90 days.
Standard B2B type: 3k-4k, can be built in 1 day.
B2B design: 8k-12k; if you need to design a unique layout for your own product or enterprise, production time is about 30 days.
2. Independent mobile terminal:
The website must have a dedicated mobile version. Currently, most of traffic comes from mobile terminal, so mobile version is standard configuration for all beginner sellers when creating a website.
3. Content editing
Content editing applies to website images and product descriptions. When an audience views a product page, more information they can learn, more likely they are to purchase. This should be detailed in terms of product materials, application scenarios, color options, product main features, etc.
If there is too little information on product page, no matter how accurate timely advertisement is, lack of information about product will reduce customer confidence in product, resulting in loss of some customer requests.
For example, if sellers want to create a website for factory equipment, detailed specifications, instructions, and real-life scenarios for equipment should be provided, which will give buyers more information and make it easier for them to understand. trust.
There are three things to keep in mind when editing content:
1. The product image is clear, with detailed images, and displayed from different angles. Pictures can be taken with mobile phones and cameras, and then transferred to an outsourcing team for processing, so that style of pictures can be improved in a short time;
2. There are highlights and details in product description to grab attention of customers. It is necessary to clearly explain details of product;
3. Edit profile information and website reference information in detail.Avoid rudimentary, especially for B2B websites. When designing a front end, clients should be able to understand company's strength and environment from page.
When a website goes online for promotion, advertising costs are spent every day, so a comprehensive review must be done before going online to eliminate loopholes in website and keep website running smoothly.
There are many questions about website testing, including mobile terminal testing, website compatibility testing, functional testing, user experience testing, and content testing.
Fourth, on-page SEO
Last step: new sellers need to select keywords they want to optimize, and then assign keywords to different pages, which are homepage and which are products. Usually, main words are added to main page, and long words are added Go to product page or product category page.
You should pay attention to SEO-optimization of site: