Producing "good content" on corporate websites requires "five hearts".
If you return to your hometown during Spring Festival, if your hometown is in third and fourth tier city or county town, if you visit your hometown, you will always meet friends such as places of interest - residential cities in family. , food streets, playgrounds, e-commerce stores City, live broadcast base and so on. At first glance, such objects are no different from those in cities of first and second echelon. However, if you have a deeper understanding, you will know that they only copied concept and appearance, but did not copy core of "explosive model".
This is where we can think of "building a website" - SMBs are main force and army of website building, but SMB websites are often just "beautiful". and lack of good content.
We believe that in construction and operation phases of small and medium enterprises and even websites of large enterprises, "five hearts" are needed to create "good content".
Whether from a search engine optimization or content marketing standpoint, content creation for a corporate website should be ongoing. The content offered here includes not only text, but also images, videos, graphics and other content. The insistence here proposed will avoid two misunderstandings. Firstly, frequency of content updates is not fixed, and secondly, amount of content updated is not fixed. Both frequency and quantity must be fixed. The reason is that search engines and visitors prefer "fixed and stable".
The so-called "core" means that corporate website content production should always be around "business" and not chasing hotspots and hotspots. Many website operators doubt this - products or services we provide are very basic and there is not much to say about them. Actually, no. It just shows that study of "business" is not thorough enough. Even in simple industries and services, new issues, phenomena and trends are constantly emerging, so new content will continue to appear.
When it comes to creating website content, there is no way around plagiarism. However, we found that websites of domestic SMEs are indeed prone to plagiarism, whether at design or operational stage. However, "plagiarism" must look further and have a broader outlook. Don't limit yourself to peers, "reference" sites should include sites of foreign peers and related companies in different countries.
Who should create content at stage of site operation? We found that there are two common practices for SMEs. One of them is theOne is that a dedicated person is responsible for production content, and other is that rest of positions are part-time production content. We believe that production of corporate website content should implement full-time model. Based on full-time model, enterprise will gather "happy" staff for training and education, because only "happy" will continue to produce good content.
Creating corporate website content requires communication and training with sales team, technology, management, and after-sales service of enterprise. Collect and organize new content from other positions and departments. That is, content producers of corporate sites should be able to "heart to heart" with other positions and personnel. It also makes it easier for content producers to redirect traffic, leads, etc. to other departments and positions.
To summarize, whether it is in development stage of website or its operation, with "persistence", "core", "jianxin", "happy" and "connected heart", performance of a corporate website will not be bad. where to go.
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