Do SMBs need to create high-quality specialized websites?
High quality website customization
The characteristics of high-end specialized websites are: beautiful appearance, more features, user experience, brand compliance and higher prices.
Characteristics of SMEs: weak brand story, relatively simple needs, and a small budget to build a website.
From this point of view, it seems that SMEs should not choose high-end specialized websites, but should choose official websites such as template websites and imitation websites.
However, in my opinion, small and medium enterprises still need to create high-quality specialized websites.
The reasons are as follows:
First, SMEs need marketing.
A high-end personalized website has two very important features. The first is assistance in creating and maintaining a brand. For this reason, large companies that pay more attention to brand mainly choose high-quality specialized websites. In addition to this feature, another important feature of high end specialized websites is "marketing assistance". It is more suitable for search promotion, has more activity on page, can conduct transactions online, etc., all this contributes to sales growth.
SMEs may not care too much about building a brand, but compared to large companies, they need marketing more. In particular, some merchants are driven by marketing, so they need high-quality specialized websites.
Second, SMEs need to be online.
Compared to offline events, online events are cheaper. Therefore, SMEs are more dependent on online.
Including online marketing, online sales, online promotion, online customer acquisition, online after-sales service, etc. Most template websites can't do a lot of online activities, but high-end custom websites can.
Developing high-end specialized websites, including marketing pages, marketing themes, corporate shopping malls, smart online customer service, online after-sales solutions, etc. is something that websites on template based.
Thus, high-end specialized websites seem more expensive, but compared to setting up after-sales teams and opening offline stores, cost is actually lower.
Third high end specialized websites are more economical.
Cost-Effective: Compared to building an after-sales team and opening offline stores, building a high-quality custom website is less expensive.
Economy 2. Compared to websites,template-based websites that need to be constantly recharged and purchased with all necessary features, price difference between high-end specialized websites and template-based websites has narrowed.
Economy 3. High-quality specialized websites are corporate assets and have ownership and rights of use, while template websites have right to use them.
Profitability 4. When a company updates its brand, a high-quality personalized website can still be used, but website template needs to be updated or revised.
Summarizing, it can be said that high-quality personalized websites are available not only to large companies and brands. Even small and medium businesses also need high quality personalized brand websites.
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