As long as you understand these factors, you no longer need to worry about site rankings.
In order to promote themselves, companies will use various methods such as creating a website and developing an official account. Among them, purpose of creating a website is to promote corporate brand and complete transformation, so it is very important whether website can quickly grab user's attention. It has to do with ranking order of site.
First we need to be clear: search engines rank websites to help users filter information. We enter “tea with milk” into search engine, then we get content about “tea with milk”. Search engines fulfill our search needs and help us filter out relevant information.
If search engine finds information useful, it will be recommended to user. The more useful information, higher its ranking, because search engines want to help users reduce search time. So, what about content of information, can it be recognized as “useful” by search engines? Simply put, factors such as web page click through rate, open speed, user time on page, content update frequency, content relevance, web page weight. etc., are basis for judgment of search engine.
1. A quality website has a high page click through rate
What is CTR? For example, if a page is presented to users 100 times and clicked on 20 times, then click through rate is 20%. Search engines believe that higher click-through rate of a page, more users like this page, and more willingly search engine presents it to users. Thus, click-through rate has a great influence on ranking of site.
2. After creation of website is completed, its web page should be able to quickly open
The speed at which a website opens is related to quality of user experience. If user can see all contents of web page immediately after opening web page, then web page will rank higher than those web pages that take time to load after opening.
3. Time spent on a page determines quality of a website's content
Time on page not only refers to time a user clicks on and stays on a web page, but also refers to visits when a user performs a keyword search, clicks to go to a web page, and leaves her after watching. single page views as a percentage of all visits. Time spent on a page reflects not only how relevant a web page is to a search query, but also how helpful a website is to users. Thus, after completion of a website, time on page of each web page measures quality of content of website and also influences ranking of website.
4. After completion of website, it is necessary to maintain a certain frequency of content updates
The completion of a website does not mean that everything is in order and content of website needs to be updated regularly. As long as a certain content update frequency is maintained, frequency of daily, weekly, and monthly updates is fine. Search engines will rank website as an active website. The quality of updated content should also be checked, and should not be updated for sake of updating, so that search engines think that website can provide content to users regularly, thereby attracting spiders to crawl and include website. You should know that you can only rank inlinked websites, so it can be said that frequency of content updates is a major factor.
5. Pay attention to content relevance when building a website
Time spent on a page is not only related to quality of content, but also to relevance of content. Some websites naively believe that if they type in keywords, they can rank well. In short term, this seems to be case, but once users find that content of article is irrelevant to topic, they will close page, thereby reducing time spent on page, which is not conducive to rankings.
6. After completing website, pay special attention to weight of website
It is difficult to define what website authority means, but it is clear that main part of website authority is not a specific web page, but entire website. The factors that influence website weight are very similar to those that influence website rankings, such as domain name type, keyword ranking, website structure, update frequency, external links, content quality, etc. < /p>
In short, while SEO is more of a challenge, if you can pay attention to the 6 points above when building a website, you can avoid a lot of detours.