When should I consider redesigning my site? Many business owners don't really have spectrum in their hearts. According to our survey, more than half of SMB owners do not have plans and standards for when to redesign a website, especially for some SMB owners in manufacturing industry. largely due to website building, marketing and promotion of the company.
Website redesign
For example, sales team of a website building company may agree to redesign a website whether it is outdated or not.
For this reason, we consider it necessary to provide a certificate. By comparing following five benchmarks, we can judge whether our company's website needs a redesign.
Reference Metric 1: Website Lifetime
Five years. We believe that five years is when design of a website needs to be redesigned.
Why five years? First, website technology update iteration is about four to five years, if it exceeds website by more than five years, then previous generation website technology and concept is used. Secondly, five years is minimum investment limit that a website can satisfy. Even if it is a demo website, annual investment should be about 2,000 yuan, while cost of an ordinary specialized website is 10,000 yuan. Over five years, amortized cost of site will be too low, and income from site will not be too high.
Reference Indicator 2: Have logo and brand changed
Logo and branding are two elements that make your company recognizable. Loyal customers look for these elements, and they play an important role in company's uniqueness.
If you've changed your logo and brand identity, changed your brand's color scheme, or even completely changed your style, it's time to develop a website redesign strategy.
The logo and branding should always match website, otherwise you can easily confuse your visitors.
Reference indicator 3. Is feature deprecated
If your site's buttons aren't working, your navigation bar is inaccurate, or your links are out of date, it's time to implement a site redesign strategy.
Users will only stay on your site if it performs well. For example, if your navigation bar isn't taking users to relevant pages or your links aren't working, it's time to consider redesigning your site.
A redesign can not only update functionality, but also rethink design of navigation bar and rethink most important pages.
Reference indicator 4: Website traffic is too low
While low site traffic cannot be blamed solely on site design, it can certainly affect performance.
Search wants to provide users with sites that best match their queries. To determine best sites, Google not only looks at relevant content, but also determines which site will provide best user experience. User experience plays an important role in your website's search engine rankings, which is very important for increasing website traffic.
Benchmark 5: Is website responsive
Mobile device support means that users can access your site from their phones and use it just like they would on a computer. If your website is not mobile friendly, users will most likely not be able to click buttons and photos will appear skewed or too large. From 2013 to 2020, mobile traffic has grown by 222% and is not going to stop. With so many users accessing your site from smartphones, it's more important than ever that your site be mobile friendly.
At same time, search engines started using indexing for mobile devices. This change means that search engines index and rank mobile version of website, making it even more important to have a mobile website.
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