According to many website building companies, it is very important to be able to attract a client from a listed company. Why do website builders have this perception? What should a listing company website do?
A listed company builds a website
What does it mean to create a website for a listed company? First of all, this is a manifestation of abilities. Small and micro enterprises may ask you to create an official website for many reasons, such as business owner has a good relationship with seller, seller has strong persuasive abilities, and so on. Even a website building company with limited capabilities can win website building orders from small and medium enterprises. But what are difficulties in getting an order to build a website from a listed company? On one hand, internal management of listed companies is relatively mature, and they have a certain vision for choosing a website building company; on other hand, listed companies select a website building company through public bidding, bid selection, etc. and will set some thresholds. In other words, only companies with a certain strength and ability to build websites can provide website building services for listed companies. Secondly, it is epitome of business-level creation of websites. We believe that if they can win website building orders from listed companies, then website building companies should be able to build high quality websites. One of manifestations of high-end websites is visual marketing and cultural marketing. The website should reflect brand value, cultural connotation and corporate vision of listed company. Finally, it's epitome of productivity. After all, listed companies are a minority, and if they can win favor of listed companies, website building company must have a good reputation and good performance, and can also provide website on time and with high quality. In short, it is "honor" of a website building company to receive an order from a listed company. How to make a website for a registered company? Here we mainly explain differences between websites of some listed companies and websites of non-listed companies. Firstly, taste of marketing is light, but taste of brand is strong. Optimization and design are contradictory. For sake of optimization, non-listed companies have abandoned some design concepts, such as not posting video content in pursuit of download speed, and for listed companies, they have already formed a “brand”, and they don’t really think about optimization when developing a website and focusing on visual and interactive design of a web site. a site that reflects deep culture of company. Secondly, we must have what we need to have and notthere should be something that shouldn't be. Compared to non-listed companies, websites of listed companies contain necessary content and information. For example, a listed company is a public company that must actively disclose information and needs to develop disclosure columns; In another example, registered company's website needs to set up columns such as "talent growth", "social security", and "cultural heritage" to highlight future development of company. This is mandatory for official website of a registered company. Similarly, non-listed companies will add a lot of news updates for marketing purposes, but this is not necessary for listed companies. Over-optimization of press releases will undermine tenants' confidence in listed companies. Third, avoid risk and work steadily. The official website of listed companies should pay special attention to risk of copyright infringement, and prohibit use of pirated images, texts and other information, so as not to cause unnecessary lawsuits; in addition, when building a website for a registered company, CDN and server optimization technology. Support must be in place to avoid issues such as downtime while website is running.
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