How should a website be designed when a company wants to build a brand?
A survey conducted in US shows that when more than half of companies want to develop and develop their brand, they consider website as a media channel. How accurate this data is is unknown. But one thing is for sure: website design really helps to promote your brand.
In early stages of development, businesses tend to value profit rather than brand. Nowadays, companies often need a website that can drive sales, such as a marketing website rather than a brand website. When an enterprise develops to a certain stage, it starts paying attention to brand at that time and also hopes to strengthen brand through website.
At this point, if there is a website, it needs to be revisited. Currently, if there is no website, you need to create a website with a specific brand intent.
How to design a website that can increase brand awareness? We offer following design guidelines.
First, style of site.
Web site style is determined by industry characteristics, company culture, industrial business, business size, audience groups, etc. Website style includes matching website colors, use of fonts, page layout, images used, etc. Further.
For example, Apple's website style is tech-infused and has a simple style related to company's technology industry, company culture, and company products.
If company already has a unique style before creating site, design of site should be inherited, if not, then it should be summarized.
Second, check functionality.
With 89% of users choosing a competitor after a bad user experience, it's critical that your website can function properly and provide users with memorable and enjoyable visits.
You need to test functional components of website, such as labels, navigation, call to action, forms, links, etc., to ensure that each component can be used normally.
Third, make it easier to navigate.
We believe website navigation reflects brand very well.
If your navigational classification is unclear, it will make visitors think that brand is not serious enough;
If your navigation is crowded, it will give visitors impression of a small brand.
If you have too many navigations, visitors will feel that company lacks managerial ability and organizational discipline;
Therefore, concise and elegant navigation with clear boundaries is great for brand promotion.
Fourthly, learn to leave empty space.
Spaces are critical to improving web design. Many companies feel need to cram information intoevery corner of page, but this is inefficient. If there is no free space on your site pages, users will feel overwhelmed and overwhelmed and may leave your pages.
However, when you use white space, your site elements have room to breathe, and your design and information don't overwhelm visitors.
Fifth, make your download faster.
Increasing speed and optimization of your website pages is one of best ways to improve user experience, which can make your website more interesting for visitors. Not only that, your website will rank higher in search results when search knows that you provide a great user experience for your website visitors.
To improve your website's page speed, consider following website improvement ideas, including photo compression, GIF reduction, animation removal, code cleanup, and more.
Sixth, mobile friendly.
Mobile-friendly is more important than ever, especially since 74% of users are likely to access a website on a mobile phone. When your website is optimized for mobile devices, it means that every user, no matter what device they use, will have same experience on your website. This builds trust in your brand and helps increase sales.
Seventh, content must be relevant.
Content is critical to a successful website, but did you know that proper indentation and style can help improve your web design? When you take time to properly optimize your content and use right headings, users will consume your content.
Eighth. Use of images.
The brand's website will maintain a balance between amount of text and amount of images.
For example, a page of 500 words should have at least one or two images. This approach can make entire page rich and interesting, rather than monotonous.
Achieve eight points listed above. We believe this will help improve brand.