"Content above all" has been shouted for years in age of computer web, but it has been implemented on mobile web. Now, subscribing and reading official accounts, and opening Toutiao to read, seems to have become a habit of mobile phone users. This habit also affects design of site. We have observed that many corporate official sites have seen an increase in quality content, more content-based sites, and more knowledge-based sites in sub-domains. sites?
Website content design
Simple text to read will appear monotonous and tiring aesthetically and will easily bore users; when viewing large sections or entire content, visual aids should be considered.
Visual aids to content of website, including following:
For fonts, avoid fonts that are difficult to read and choose fonts that are widely used;
For word and line spacing, increase word and line spacing to reduce visual fatigue;
From point of view of combining images, a certain number of images must be inserted into text. Many experiments have shown that videos, animations, etc. are not as attractive as pictures, so it is necessary to combine pictures and texts. This is also design principle of almost all long articles on official accounts.
When it comes to color, some designers try to use more colors that distract instead. We recommend leaving a white background, and text color should not be too big.
Content websites should be responsive. Only responsive design can provide same layout, page, and experience across devices. In addition, longer content has faster opening and reading speeds on mobile devices.
Content is not only text, but also sound, images, video, animation, etc.
On one hand, designers can try to convert text into other forms, and on other hand, they can embed transformation plugins into page, such as voice reader plugins that can automatically read text content.
Besides, video has become a trend, you can try turning your text content into a video for distribution.
Clean and simple
Pages with too much color or graphics can be hard to read. Good pages should still have a simple color scheme and neat organization so that readers can easily follow content in chronological order.
When designing a content-rich website, it is essential that everything is organized and easy to navigate. Be sure to apply structure to presentation of your content and avoid clutter of elements on page. Instead, your goal is to keep page clutter-free so users aren't overwhelmed by amount of information you're presenting to them.
We believe content sites should be placed in multiple orders, not just chronological order.
On one hand, possibilities of content production are limitedprices, and when presented in chronological order, there may be several pieces of content per day that cannot satisfy requirements of visitors, on other hand, some quality content may be missed by some visitors if they are presented in chronological order.
Possible sequences include: chronological order, editor's recommendation, producer's fame, popular recommendation, etc.
To summarize, some of content website design experiences we have summarized are for reference only.