What features should be added to site design in the age of big data
A recent news report stated that a certain food delivery platform was engaging in price discrimination and some serious "killer" behavior was taking place. In this case, tool of "big data analysis" was skillfully used. The method is very simple: by analyzing user data of platform and evaluating their consumer ability, price of products presented to users and quality of recommended products vary greatly. In fact, this situation is not uncommon. When we accidentally register a new user, we get first order for free or at a discount. This is Internet in age of big data. In other words, data support is essential.
Creating big data websites
To create a website, data statistics function is required
In traditional mode of operation, there is a platform dedicated to providing statistical services for website data statistics. If a website provides a website address to prevent competitors from discovering it, a password can also be set to keep website data secure.
These website data statistics based on third party platforms still come with some security risks. Why do these platforms provide free data statistics services? Who can guarantee that website data will not be leaked...
So, in order to ensure security of website data to greatest extent, data statistics tools themselves are added when building website. Although cost has increased, it can ensure security of website users' data. to greatest extent.
Website data statistics should be smart
Go to Douyin if you are more interested in beauty videos, you will find that all Douyin you see are related to beauties. When shopping on Taobao, if you want to buy a Xiaomi mobile phone, whether you bought it or not, and then open Taobao home page, there will definitely be Xiaomi mobile phone product recommendations, and this kind of recommendation will be valid for a long time. . Go to search engine to find related products, and pay attention to this, your search entry will be remembered by search engine. If you search again next time, enter a word, and drop-down list will remind you that you are looking for this information...< /p>
This is data mining. Within big data, data statistics are performed. All websites currently have this feature, but linked data analysis has gone opposite way. websites do It is done by humans, while data analysis of some large websites is done by machines, which we often call algorithms. Then, according to user preferences, content presented when different users visit is completely different.
The website will say that we don't have much content and it's impossible to differentiate it. Then there is not so much content, and users are divided into old and new. The content that new users are paying attention to is definitely different from content that old users are paying attention to. , then using that as an optimization point is nothing to do!
Analyze website data, don't use crooked thoughts
In era of big data, it is necessary to fully understand user preferences in order to guide users towards consumption, and desire to maximize benefits is understandable. Obviously, something is not true.
DespiteBecause users have different economic conditions and consumer opportunities, strategy of sellers is to divide goods into ordinary and high-quality goods to meet different consumer needs. product, price displayed in front of different users is different. Clearly understand truth: making money is not easy, any user's money is hard-earned money, and local tyrants who spend a lot of money will only appear in movies. and novels.
Big data analytics can effectively reflect current situation of a website and even make reasonable "suggestions". Of course, one should not be completely superstitious about software. It is necessary to fill in gaps with manual analysis, therefore, in order to achieve a double effect and improve performance of site.