The point of a website registration feature is how to design it to be considerate.
The website really hopes to retain users and hopes that users can visit website every day, but on most websites, users rarely make frequent purchases, which means that users can only log into website, in Otherwise, it will be difficult to come up with a site. After a long time, users can be tempted by competitors?
As a result, sign-in functionality has been enabled on most websites. The benefit of this is that users visit website regularly every day, which creates a very strong bond. This is original intent of most websites. in feature design. At same time, we found that almost many websites are running this feature, which creates problems for website login feature.
The login function should not interfere with users
Today, a new version of application has been updated and is frequently reviewed by editor. When registering, you need to watch a commercial, which means that traffic will be consumed, and video will also be voiced. at same time, this video ad duration is 30 seconds, which is almost 5 times longer than 5 seconds it took to log in in past. The editor plans to remove login feature from this APP. It only costs a few cents at a time and it's not worth watching ads.
The website login feature should try not to disturb users. The purpose of login is to allow users to open website once a day, and users visit website solely for purpose of logging in. The gameplay provided should not take too long. There is also a basic requirement that operation be simple, try not to go to other pages, and it can be completed on specified page. Of course, there is most important point, that is, there are certain rewards.
Website login design needs to take into account versatility
Even though user is logging in to specified page, we can make that page more thoughtful. For user, pressing login button basically completes today's mission, and around login page, image and text advertisements can also be placed under successful login pop-up screen, which will allow users to be exposed to website's brainwashing screen in a short period time. subconsciously make an impression in your mind, and when you have appropriate needs, you will prioritize reviewing website's products.
Variety of login functions
The overall design rewards are diversified, meaning second day rewards are bigger than first day, and then third day rewards are bigger than second day. not infinitely more. Upon reaching 7 days, reward is fixed and has always been highest reward. If there is a day off in middle, then reward will be calculated from first day.
Some login rewards are calculated monthly. For example, in a certain game I play, login happens every day and rewards are different every day. Disabled, but reward is calculated according to number of days, that is, daily reward is fixed, and calculation is based on time of registration. For example, if this month you logged in only for 28 days,then only 28 days of rewards. After 3 days of big prizes, you might just miss it.
However, some websites also provide remedial action by providing a re-sign feature. Typically, users need to pay a certain amount if they want to re-subscribe. Since they can get rewarded for signing up every day, users need to "pay bill" for re-subscribing." Well, whether it fits or not, you can only rely on your own judgment.
The registration feature may not be suitable for all websites
Because login requires a financial reward, if website is still in a non-commercial state, this means that operating costs of website will increase, and for websites with a low purchase frequency, it is not advisable to use login function.
On contrary, we have noticed that some e-commerce websites emphasize login, such as JD.com, Tmall and Suning. Some gaming websites also have login features, since gaming websites provide Wealth Rewards. This is usually connected, so it will not affect balance of game, on contrary, rich login rewards. This effectively increases enthusiasm of players, which is also an important reason why gaming websites are so interested in login feature.
There are many ways to log in, don't be formal and don't be too harsh, real integration of marketing and entertainment is a real master of job!