If you frequently review website design consultations in Europe and America, you will find that website design issues are often discussed in accordance with ADA requirements. The so-called ADA-friendly means that website must be handicap-friendly and can be used by disabled, mainly including blind and disabled. But in domestic web design industry, few people discuss ADA compatibility.
This may be due to relevant laws and regulations of two countries.
In United States, relevant laws provide that companies with more than 15 employees must also provide services to people with disabilities. While there is no relevant law in United States requiring companies to provide accessible websites, people with disabilities and related organizations can sue a company if company does not provide accessible websites. Therefore, Europe and United States, including major websites, portal websites, and many corporate websites, provide barrier-free reading.
Status quo of domestic website design for barrier-free reading
By researching current situation of barrier-free websites in China, we have come to following conclusions:
Firstly, barrier-free reading is mainly promoted by government websites. According to our research, websites such as People's Daily Online, Xinhua News Agency, and Netease have barrier-free reading modes.
Secondly, barrier-free design of corporate websites is extremely rare. We have noticed that even state-owned enterprises and large enterprises do not follow pace of government websites and do not try to create a barrier-free design.
Thirdly, a barrier-free design production chain has begun to take shape in China. From point of view of demand, websites of government agencies, government agencies and individual websites serving disabled are demand side. In terms of supply, some website building companies (mostly website building companies that cooperate with government) have started barrier-free website building business. In addition, some software companies also develop related plugins and tools.
Now we are going to discuss - do corporate websites need accessible design? How does accessible design benefit a business?
The Benefits of Corporate Website Accessibility Design
Firstly, you can attract users and reputation. In United States, one in five people have a disability, no relevant domestic data are available, but given large population base, total number of people with disabilities will be no less than in United States. The barrier-free design allows people with disabilities to easily access website. In addition, due to empathy of human nature, if corporate site is disabled friendly, it will also receive recognition and favor from other users.
We should note that some companies associated with people with disabilities, such as companies that sell products for people with disabilities, companies that serve people with disabilities, must first try toI create a barrier-free design.
Second, when your website has an accessible design, it also allows you to improve search engine optimization (SEO) rankings. Techniques such as video text and alt image text can help make your site more accessible to users. In process, you will provide search engines with more information about your site. This helps search engines better understand what your site covers and where it should show up in search results.
As search engines understand your site better, they can better rank it in their search results. This can improve ranking of your website by helping disabled visitors to read your information more easily. At least major search engines in Europe and US hold this view, and it is not known whether Baidu can predict or not.
Third, improve your brand reputation. Imagine a person with a disability visiting a competitor's website and trying to find information about their products. If none of these competitors are suitable for people with disabilities, it will prevent those users from viewing their sites. These users are happy to browse your site and get all information they need. This positive experience presents your brand in a positive light. This makes your customers happy and they pass on message to others. Making your website more inclusive will result in a more positive experience and allow more people to build a positive reputation for your business.
Fourthly, it improves usability of website. The most important part of a website is user experience. You want users to have a positive experience when browsing your website. If your website does not provide a positive experience, your page will not generate leads. When you make your website accessible for people with disabilities, it provides a better experience for everyone who visits your website. This will help you provide more valuable information to your audience.
How to design corporate websites barrier-free?
Now if a company wants to make design accessible, what should they do?
It's also very simple. One is to find a website building company that is good at barrier-free design to create a website.
Second, use some accessibility tools, including web audio readers, web page auto zoom tools, finger reader tools, etc. You can convert an existing corporate website into an accessible one. Web site.