To improve conversion rate of a website, we need to pay attention to 3 aspects.
For online marketing companies, conversion rates are lifeblood of a website, and how to improve conversion rates effectively is a debate in every business. If site is not done well enough, it will indirectly affect conversion rate. Let's take a look at some common factors that affect website conversion rates compiled for you by editor of Baoji Website Construction Company. You can see if these issues exist on your website.
1. Page loading speed is slow
As demands of users on websites increase, speed at which pages open on websites becomes more and more important. The patience that users have for a website is limited, and if opening speed is too slow, it will directly affect user's first impression of website. Generally speaking, when a website's page open speed exceeds 4 seconds, at least 1/4 of users will decide to leave, which is pretty terrible for online marketing companies.
2. Lack of required content
This is also a common reason for relatively low conversion rates. Webmaster friends only know purpose of creating their own website, but they always ignore what users need to get to site. Users who visit your website must have something to ask about. There are very few users who just browse and hang. This will not generate a conversion, but will also waste user traffic attracted by promotion.
3. Lack of sophisticated design
A great website is inseparable from perfect design, especially good interface design, which can bring incredible experiences to users. According to survey, 90% out of 100% of users believe that beautiful pages will make them happy and increase trust in a website. As trust increases, they will unknowingly click on other pages of a website. Thus, having a sophisticated design when creating a website is also an important factor in improving user experience.
The editor of Baoji Website Production believes that a good website structure and design effectively increase a website's conversion rate. And all of above three points are based on evidence. Therefore, if you want to effectively increase your website's conversion rate, best choice is to start with user experience and website structure design.