A few tips for building an internal chain of websites that you should pay attention to
If a website has a high weight, then it means that more mediocre content will be displayed. This is a disadvantage of machine search engines. Just like current Baidu, presented content is getting worse and worse, maybe it's not. Baidu This is fault of a site with ulterior motives that successfully fooled a machine algorithm. How did they do it?
An important role here is played by construction of internal chain of website. The so-called internal website chain exists on almost all websites. efforts have been made to increase weight of site through internal links. Obviously, ignoring internal links will lead to abnormal development of site, good ones are better and bad ones are worse. buried never to be seen.
The goal of optimizing a website's internal linking is to provide equal opportunity for all website content. The biggest benefit of this "peer-to-peer" work is in website, because in many cases search engines include content of home page of site, if not optimized, share of home page in search engine is more than 80%, which is clearly unfair. If this proportion decreases and more web pages are shown in search engine, it can be effective to increase authority of website.
In addition, internal links will also benefit users. We know that Internet habits of today's Internet users are careless and purposeful. If they are a little unsatisfactory, they will leave disappointed. If you want to read in more detail, if article is good, then links in that article are probably not that bad. If users are still interested, they will keep clicking on them as they level up. An effective internal link can guide users and act as a shopping guide. At same time, it effectively enhances users' trust in website and time they spend on website.
Many webmasters neglect to optimize their website's internal links. One of reasons for this is that they are not sure about quality of website content. The second reason is that they don't want to understand it. , role of internal links has been neglected, so how can we effectively change this state?
If there is enough content in a column, then we can constantly rotate site to this column. If site has two columns that are constantly updated and linked to each other: catalog pages, about us, contact information, etc. can be optimized through external links, and when building internal links, they are completely ignored.
Combining old with new
An important reason for constantly updating internal links on a website is that website is constantly updated with new material. Creating new content takes a lot of time. High-quality and detailed content takes more time. make new content more attractive, careful layout and adding images can effectively improve quality of content. Of course, adding a little external link to old content, someone made statistics, and new article is best to bring four links to content of article, such a spirit of supporting each other ,contributes to development of all-round strength of website.
Combining old with new
The reason is that only beginners laugh, but who hears cry of old! In world of martial arts, Jin Yong Gulong was once very popular, and in era of romance, Qiong Yao's works were once sold. Well, now Internet literature has become mainstream, people's aesthetic tastes have changed, but that doesn't mean that no one watched novels that were popular in past.
A well-managed website is inseparable from statistical data. For published content, this is old news. Is old news valuable? I'm afraid few people seriously thought about how to make this content valuable again? Internet Celebrity Forbidden City The success of company inspired us.
Old site content, there are good ones and bad ones, let bad ones stay as they are, quality content will not lose its value over time, appropriate "updating" and regularly adding some links to new content for unexpected profits.
Of course, optimizing internal chain of site must ensure two prerequisites, there must be enough content on site, and new content is constantly updated, otherwise internal optimization of chain is empty chatter!