For a product page, if there is no traffic, we usually use following method: submit a 404 page. Generally speaking, if there is no traffic on page, we recommend that webmaster set a 404 page and then submit website to die under search engine Baidu resource platform Links, so as not to waste frequency of crawling spiders.
2. There is traffic
Typically, when dealing with an expired page, if it is still getting constant website traffic, we can deal with that page like this:
①Increase number of related recommendations. We can appropriately increase number of related products sold, increase click-through rate of targeted products, and increase conversions. We can also increase number of related keywords that need to rank in terms of SEO and Baidu weight. broadcast.
We can also use 301 redirect technology to redirect it to related product or parent product pages to ensure less traffic loss
③Exchange links. Generally speaking, for large e-commerce platforms, any page has high traffic, and many small sites also like to exchange friendship links with large sites. You can use this high weight page to exchange small and medium size Links. Links to sites.
Adopt strategies to improve ranking of related products. Of course, when we set up a 404 page, we need to set up a reasonable search box and website navigation on page.
Block robots.txt. In addition to submitting broken links, we can also block Baidu robots from crawling expired pages in Robots.txt file to avoid excessive backflow and weight transfer to such invalid pages.
The above is latest website information compiled by Baoji Maisi Technology. If you have any questions about Baidu optimization, SEO optimization and website building, please contact us.