What indicators should SEO webmasters focus on when optimizing their site?
In an age where traffic is critical, many companies are focusing on optimizing website rankings. But how do you measure success of your SEO efforts? SEO webmasters should focus on following website metrics.
First of all, we know that website weight is very important for website ranking, so SEO webmasters should pay most attention to this website metric. As we all know, higher weight of a website, easier it is for a website to grab a user's attention first in a search. Therefore, SEO webmasters must take care of weight of website and find ways to improve weight of website.
Secondly, quality of creation of a website can also be judged by number of clicks on it. In addition, number of clicks on a website has a certain relationship with ranking of website. Therefore, SEO webmasters need to understand daily visits to a website, figure out reasons for current hits, prescribe right medicine, and find ways to increase a site's click-through rate.
But it should be noted that this does not mean that everything will be fine if site's click-through rate is high. For SEO webmasters, CTR is just an objective metric, not a primary goal. Website builders should always keep in mind that goal of SEO is to get more users and monetize traffic. Therefore, while improving a website's CTR, SEO webmasters should also pay attention to website's bounce rate, which reflects attractiveness of website to users. If click through rate is high, but bounce rate is also high, it means that site is not attracting users. Then, in maintenance phase after completion of website, SEO webmaster should focus on maintaining content of website, as well as attracting and retaining users through high-quality content.
If there are no problems with above indicators, then SEO master should check indexed volume of site. We know that if you want your site to rank high, then indexing of site must be decent. So, as a webmaster, you have to deal with situation of collecting websites. When SEO webmasters pay attention to this indicator, they should first of all pay attention to whether site index is normal. If a deviation is found, cause of deviation must be addressed. If normal, then only regular optimization is required.
The last metric is one that many SEO webmasters ignore: number of external links to a website. If used correctly, an inbound link can add significant weight to a website, which can help improve a website's rankings. Thus, it is necessary for SEO webmasters to personally know quantity, quality, and status of a website's inbound links so that inbound links do not interfere with creation and optimization of website.