How to optimize a website to improve user experience and retain users
Optimizing website content is not only for search engines, but also for viewing by customers. If content does not meet needs of users, then no matter how perfect it is, it will not be recognized by users.
1. The structure of website must be clear and an effective solution can be developed in conjunction with characteristics of your own products.
The time that customers stay on a web page is very short, so it is necessary to understand customer's vision and attract customers first time to generate interest in content of website. To attract users, hierarchy of structure should be simple and clear. It is best to execute layout according to product classification in order to guide users and be able to show users main content of official website of advertising enterprise.
Secondly, a reasonable web page layout should first of all define overall purpose.
In short, you need to fully understand needs of your customers. In order to improve customer experience in web page layout, what kind of reasonable layout can make customers feel more strongly, or what kind of reasonable content layout can meet needs of customers.
Third, provide users with better content through a variety of means to engage users.
Once a customer has visited a website and is interested in a web page, how do I get them to view website again. Attracting customers is most important point of network. For this reason, we need to not only solve customer problems, but most importantly, provide customers with a lot of high-quality content so that customers can access site from different angles.
Fourthly, a reasonable layout scheme should be convenient for clients to work with. We must consider customers as key and develop a concise operating procedure.
When customers are browsing web, we need to make it clear to them what to do next. Therefore, before layout, it is necessary to study well: when users enter site, what will excite them at beginning, and what then. This kind of layout should be effective in accordance with content requirements of customer.
5. Make a reasonable layout according to customer's actual viewing scene.
According to scene user is in, provide user with a better experience. In any case, it is extremely important to provide best experience for client. Because when customers browse Internet, their search methods are completely different, so we need to understand this point. Check whether terminal device used by user is a computer or a mobile phone, and select appropriate method according to corresponding terminal.