What are the benefits of letting users scream about company applets?
If a small program is well positioned, it should be an enterprise product. Looking at a small program from this perspective, when a company launches this product, its ultimate goal is to do it well. !
What product will make users scream and leave a deep memory? This is difficult to do, but it is possible because user preferences are not without rules to follow and catch user's itch. One step closer to success.
1. The reason applet makes users scream
Pinduoduo is a product that makes users scream. As long as you open Pinduoduo, you will find that it constantly pushes you towards various red envelopes, gift bags, and cash. mobile phone. While Pinduoduo is annoying, its meteoric rise is admirable.
This is one of reasons why users scream, although sometimes it feels like chewing gum, which is very annoying, so Pinduoduo's approach is probably only one, and it is difficult for later imitators to succeed. Obviously a reason for users to scream, It's not good at all copy other people's models.
At same time, no matter how well you speak, you must always be recognizable by users, otherwise all slogans are empty words. deepen user's impression of you. Perhaps cry does not represent time, but human memory is preserved, and in a special scene and at a special moment, this memory will be awakened, especially when user has a strong demand for product, role of cry is obvious Worked!
2. How an applet makes users scream
This is actually very difficult because needs of users are different. In this Internet that stands for personalization, needs of users are not formulaic, but colorful. It's great how well known status of company in this industry, in end it was self-entertainment, without any waves.
This kind of self-indulgence is better than showing off your real self, which can impress users more. Therefore, since needs of users are personalized, show yourself as real and show your personality to full, which can make user scream.
On Douyin, I saw three women fight homeowner, fight every day, such a small scene, because every time cards in hand are different, so there are different ways to play, different opportunities, and let users watch Relish. , complete pampering, but did not cause indignation among user, and understanding of you is closer, a psychological resonance is achieved, and trust follows.
All hype is just a manifestation of my own fault. Only by creating best products and best applets, and constantly improving them, users will always cheer for you and scream for you.
3. Users scream because they see real themselves
Everyone has a dream that countless spectators will appreciate themselves on their own stage. However, in reality, most people are spectators who, although they have acting talents, stage gives only a few opportunities to express themselves.
However, there is always a dream in heart. Once a certain product opens user's heart, they will have a good first impression of product. Therefore, cry of user's soul: “Because I saw my own shadow in applet, I saw real me.
We try our best to beand at same time pay more attention to users. The reason some products sell for a high price is because of their high added value, like many Lawson convenience stores that are more expensive than street supermarkets. This is slightly higher and many users still go to Lawson stores to consume. What they consume is a kind of feeling, a kind of taste. Although they were ridiculed for their feelings, as long as they produce products worthy of pride, this feeling can be talked about further.
We also need to pay attention to user experience. User experience is a very broad concept. One day I went to buy an electric car, an enthusiastic female clerk, when I was about to refuse purchase, there was no disappointment. in general, but I still caught everything. May have taken opportunity to introduce goods in store, and even sent me ten meters away from store. Although I refused this purchase, but then went to other stores. The owner is more trustworthy, so when I went to that electric car monopoly again, I was willing to pay for it!
Do not miss opportunity to communicate with users. A flashy product is beginning that leaves a good impression. If you want to continue earning user trust, communication and communication is essential. How can communication be possible and let users shout about product, let user have a psychological resonance, let user have desire to tell, then this is a prelude to communication, so design of a small program, let user shout, this is very necessary!