[Editor's Note] Human society has gone through manual age, industrial age, and current digital age. At first glance, more technology advances, weaker humanities become. However, humanity is not lost. On contrary, value of humanities is more valued. Otherwise, we will not be able to explain why “cultural creativity” has emerged in digital age. Based on this, we contrast "Digital and Humanities" and launch a special theme "Digital and Humanities Series".
Numbers and Humanities
We seem to have entered a state where we feel annoyed, when we are a little dissatisfied.
In terms of design, in past, users have been annoyed by pop-ups, promotions, slow network speeds, inability to open, and errors. Now, in terms of design, such design failures are becoming less and less, if not non-existent. But users seem more boring.
In this article, we'll focus on a discussion of how to make our website, mall, and applets less annoying within design limits.
First, user-friendliness is a priority, and cost-benefit is second.
For a long time, reason why some websites or applications bore users is not designer, but operator.
Designs such as pop-ups, frequent push notifications, and header parties have sacrificed user experience in exchange for economic benefits. With increase in number of alternative products and awakening of user awareness, disadvantages of sacrificing user experience become more and more. Not only will it not bring economic benefits, but it will also lead to loss of original users.
So, if you want your website to be non-annoying, first principle is user experience first, then cost benefit.
Second, synchronization was previously required, but now depth of information is split.
Generally speaking, an enterprise has multiple platforms, such as e-commerce platforms, website platforms, small software platforms, etc. For a long time, enterprises have been concerned with synchronization of platform information.
That is, some of information must appear and be updated simultaneously and synchronously on several platforms. However, we are now discovering that this line of thought can be misleading.
Different platforms should have different depth of information.
Like a website, it should provide basic information. Thanks to website, you can get a preview of company.
For example, an official account should provide professional information so that you can better understand product and company.
Like applets, they provide simplified product information.
Due to difference in depth of information across platforms, users can find information more accurately and efficiently, and there won't be any "can't find what they want to find".
Third, look for better ways to test websites and small programs.
Designers are often faced with a difficult choice: after a website is finalized, new users find it good, while old users are full of criticism.
What should designer do at this point? That is, find a test method suitableii for your own website and applet.
Some people think that "feedback" testing method is better and can collect more user suggestions. Some people think that social voting method is better, others use A/B testing method.
There is no single standard, and different companies and products are suitable for different testing methods.
Summarizing, we believe that if you design a website or a small program now, if you can follow above principles, I dare not say that users will definitely enjoy work, but at least it can reduce user boredom . .
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