With so many years of ups and downs on Internet, there is a problem that always baffles: Why does Ali want to do social media but still can't do it? Why are social platforms constantly trying to do business, but are no better than purely commercial platforms? For example, Alipay has also tried to use social media, but its social popularity has always failed. The circle of friends on WeChat began to be flooded with ads, and more and more people began to hate circle of friends. Can we conclude that business and social networks are not completely interconnected. Business and social networksIf we separate business and social networks, we can completely separate Internet factories and products into two camps. Search engines and e-commerce platforms can be classified as commercial. Social platforms, short video platforms, etc. can be classified as social. This separation does not mean that commercial platforms cannot participate in social media or that social platforms cannot interfere with business. The purpose of this division is that we have found that different products and services are suitable for different platforms. In general, situation is as follows: standardized products and services are more suitable for commercial platforms, non-standard products and services are more suitable for social platforms. Feasibility checkIs above conclusion correct? In my opinion, it basically fits. For example, in search engines, companies with highest willingness to pay are often industrial goods companies, standardized service companies (food service franchises), and medical companies because such products and services are highly standardized products and services. For example, on e-commerce platforms, clothing, food, and electrical appliances are popular categories, so products are also standardized. However, on short video platform, games, finance, education, beauty, etc. are popular categories because such products and services are difficult to standardize. Take lipstick as an example. Although lipstick is a standardized industrial product, how do you use it? scenes to be used? Is this a private match? Makeup to match? etc. non-standardized. For example, in WeChat mini-programs, games are among most popular. The process of playing and relationship between people is not standardized. Based on this, we are trying to conclude that self-creation of sites is more suitable for standardization, and social creation is more suitable for non-standardization. Create a website or a small program? That is, when budget is limited, whether it is worth being an independent website or a small program, there is currently a standard -Are your own products and services standardized? and how standardized? Is it standardized? If product is a standardized product, such as an industrial product, and its use and after-sales service are standardized, an independent website is preferable. If product is non-standardized, such as online training, etc., it is preferable to choose a small program. Degree of standardization? Highly standardized products and services can invest heavily in commercial platforms such as search, e-commerce, etc. Low standardized products and general products can be tried out on both commercial platforms and social platforms. Summarizing, we can say that standardization of products and services is key to choosing the type of platform to create.
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