Knowledge-based entrepreneurship seems to be on rise. Some people use their own media to make money, some create official accounts to make money, some share professional knowledge to become Internet celebrities, and some become celebrities through their profession. . It can be said that knowledge-based entrepreneurship is becoming one of entrepreneurial trends.
For this reason, some smart entrepreneurship teams are also considering building websites.
What is a knowledge site?
What is a knowledge-based website? A simple definition is to provide knowledge for use.
We need to distinguish knowledge-based websites from informational, news, and educational websites.
First, knowledge-based websites are often vertically divided websites and encourage provision of original knowledge. While news sites are often all-encompassing, promotion is.
Secondly, knowledge-based websites don't make money by "selling knowledge" but attempt to link to advertisements and shopping guides. This is where they differ from educational websites.
Finally, knowledge based websites don't seem to be chasing quantity and speed, but rather high quality products and steady growth.
As above, this is our definition of a knowledge-based website.
Actually, definition abroad could be more precise. Their knowledge website is called Knowledge Web, also known as expert website.
If you have an entrepreneur and a team, what should you do if you want to create a knowledge-based website?
Knowledge Based Website Design Discussion
At first glance, design of a knowledge-based website may seem simple, and it represents nothing but professional knowledge.
Not really. With knowledge-based website profits gradually increasing, it is very important to plan columns of knowledge-based websites.
Let's mainly discuss what columns should be planned for knowledge based websites?
Ecommerce column. Professional knowledge and product sales have a naturally close relationship, so directing traffic to product sales is a very mature revenue model for knowledge-based websites. Therefore, knowledge-based websites need to set up e-commerce columns, which can be independent malls, store recommendations, brand recommendations, etc., in order to provide visitors with direct purchase channels.
Membership system. We believe this is a must-have feature for a knowledge-based website. Because,firstly, membership system can link visitors to website, and knowledge-based website visitors are mostly loyal visitors, secondly, in order to gain professional knowledge, visitors have a strong impulse to comment and correct, etc. Requires a membership system.
Search function. Knowledge based websites should have a good search function which is standard for websites with too much content.
Section of innovations. If it is only for visitors to acquire professional knowledge, it is actually relatively boring, and stickiness may not be strong. Therefore, on knowledge-based sites, it is necessary to create new sections with functions of entertainment and relaxation based on research on hobbies, interests and habits of visitors. For example, music, comics and other rubrics opened by Guoke.
Community section. Non-professionals can converge naturally. Due to different habits, habits and professional divisions, it is almost impossible for people of same profession to form a close team. On contrary, it is a small group from which it is easy to assemble. For this reason, a community column should be created on a knowledge-based website to provide a platform for small groups to form and work. According to our observations, many well-known knowledge-based sites have "Douban Group" feature.
Less ads. When reading professional knowledge, you need to stay focused and think fast, which is why knowledge-based websites should keep ad placement to a minimum.
Knowledge website design
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