With popularity of short videos selling goods, many website operators are trying to make website closer to "Douyin selling goods". As a result, requirements for conversion of corporate sites become even more relevant. Based on this, we want to systematically analyze and summarize what kind of corporate website user behavior effectively increases product sales? And how to optimize website design?
Increase sales of products on site
Purchasing behavior
Purchasing behavior can directly increase sales of corporate products. Of course, if you want users to make direct purchases, you need to build an enterprise mall or integrate product display on official website with a third-party mall.
Enlightenment to site design: The mall is a more complex system than official site of enterprise, and of course construction cost is also higher. Businesses can build their own malls, but if they consider promotional and operational costs, they can integrate official website display function with a third-party mall.
Form submission
By submitting a form, you can encourage your audience to sign up and request something. This can be anything, such as a seminar, a newsletter, or a request for a quote.
To be successful, forms must be short. If you ask users to provide too much information, they won't want to fill out form. You'll want to test different form lengths to see what your users respond to most.
User registration
While email registration can be considered part of "submit form" goal, it's worth mentioning that goal separately because email registration is as simple as submitting an email address.
When you subscribe to an email list or text message, audience sends you a message to subscribe to your content.
Whether it's an email about a product or a text message about delivery of an order, you can connect with your audience and provide them with valuable information.
Press button
When downloading a guide, visiting a pricing page, or viewing a product, you can use a specific button click as a conversion target.
By clicking on certain buttons, you can see how your audience is progressing towards your goal. For example, if you want more people to visit your pricing pages, you can use buttons that direct them to those pages and track how many people click on those buttons.
Create an account
When someone creates an account, you can gain valuable insights about your customers and help improve their shopping experience based on how they browse.
This conversion goal helps you keep track of how many new leads you're getting. This is an effective way to track and see if your strategies and tactics are successful in getting people to sign up and create accounts.
Content Sharing
An integral part of your website is content you create. EUWhether you want more people to see your valuable content, you can set a conversion goal for content sharing.
This goal is important if you want to expand your reach. You can track how many people are sharing your content to see if it is effectively reaching your audience.
Installing application
One of most popular ways to convert a website is by installing an app. With development of mobile devices, many companies are pushing people to download their mobile applications. If this happens to you, you can use installer app as your conversion target.
We believe that if you want your website to have a higher conversion rate, you should compare it to one above to see if it has an appropriate functional design because this functional design is key to increasing sales website .
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