What can video accounts bring to WeChat mini-programs?
A small program is ready, function is very good, user interface is very good, and also needs traffic support. Nowadays, work of a small program becomes very important. WeChat launched a video account, can this enhance work of a small program?
One year after launching mini-program, WeChat launched a video account. Due to chronological relationship, now many merchants and enterprises have small programs and small software centers. Faced with a new video account, such a doubt is bound to arise: what can a video account bring to a small program?
Video number function
The video number has several functions:
One of them is short video feature. You can upload short videos and use social links to share video.
The second is live broadcast function. It can be broadcast live via video number.
Third transformation function. Video accounts can open small shops and sell products through short videos or live streams.
Of above features, video number is not much different from other short video apps. However, video account also has a feature that other short video platforms don't have:
One of them is social communicative function of acquaintances. Video accounts are distributed based on social relationships of acquaintances, and not solely based on popularity, popularity, rewards, etc. Thus, distribution of video accounts is wider and flatter.
The second is to open a third-party platform. For example, Douyin blocks external platforms. However, video account can be linked to mini-program malls, small shops, JD e-commerce platforms, etc., and shopping experience becomes better.
The role of video numbers in applets
Why can short videos sell products? Are these people who will buy things through livestreams? What psychology is based on buying things on air?
Having understood above issues, we can clearly see impact of video number on applet.
Firstly, some products are suitable for video presentations.
There are many types of goods and services, some of which cannot be fully and accurately represented in form of text and pictures, video is an addition to submission method.
In business form of WeChat, public account and circle of friends are mostly represented by "pictures and texts". Launching a video account complements video presentation method.
Second, live streaming a video account can create a shopping scene.
When selling products, always put efficiency first. Efficiency is influenced not only by experience, but also by atmosphere and stage.
In terms of shopping experience, Mini Program Mall's experience can rival third-party e-commerce platforms, but in many cases, sales performance of a live room will be several times higher than e-commerce. platforms. The secret is that live room can create a strong shopping atmosphere through interaction, language, personal charm, etc.
Thirdly, a video account is more convenient for third parties.
Most short video platforms expect users to stay in app rather than move to third party platforms. However, many sellers have already settled on third-party platforms, which is inevitably a distraction. The video account is different because WeChat ecosystem includes partners including JD.com and Pinduoduo, so video account is relatively open to third-party e-commerce platforms, and can directly go to third-party stores through video account. .
Summarizing, author believes that if merchants have already launched Mini Program Mall, they can start to expand video accounts, upload short videos, live streams, etc. through video accounts, as well as import more traffic into Mini Program.