Common Sense Article Series: The Common Sense of Building Small Programs
[Editor's Note] Either industry is noisy, or environment is noisy, or everything is complicated and incomprehensible. At present time, what we need most to look for is common sense. Given popularity of small programs, many companies want to create a small program, but what is role of a small program? No one seems to be telling clearly. To do this, we need to find common sense in creating small programs.
Today's big small program event seems to remind us of early days of e-commerce. Store in 1688. It seemed that there was a huge gold mine. In fact, the reality is far from expectations. Therefore, we must be rational about small programs.
Small program, big changes
Minor program status, common sense
What is status of mini-programs on Internet? What are applets?
As name suggests, a small program is also a kind of program. However, unlike independent website and app programs, mini-programs are built-in programs attached to platforms such as WeChat and Baidu.
Basically, other programs can perform common business functions, and small programs can also implement them. Including online transactions, online sales, online display, human-computer interaction, online booking, etc.
Thus, applets are dependent, built-in, and compact. Therefore, small programs that are not well known on platform or that cannot be connected to large platforms are really useless because they cannot redirect traffic to small programs.
Small software production service provider
Personal self-control. Individuals can also create small programs even for beginners with no experience. However, small programs created by individuals are relatively simple and can display products or contact information.
Platform production. There are some third party applet system developers like Youzan, Weimob etc, what they provide is actually a template applet.
Company production. Since technology for producing small programs is not difficult, even some website development companies can make small programs. If you want to create trading, interactive and gaming applets, you can contact these service providers.
Overview of Applet Production Costs
A very important reason for popularity of small programs is their relative cheapness.
As a rule, price of a small program is about one or two thousand yuan, and if it is a small shopping center, then price is more than two or three thousand yuan. Small programs that require customization and special requirements will cost more.
An overview of applet features
A small program can do following:
First, sales transaction function. With Mini Program Mall, functions such as ordering, transactions, and after-sales service can be performed within Mini Program.
Secondly, reservation functions and forms. Assignment, form submission, and other functions can be implemented using applets.
Third, marketing promotion function. For example, with help of geographic, search, social and other portals, part of traffic can be entered into Mini-programs.
Fourthly, hold function. Through recently used, used friends and other inputs, some users may be held back to encourage redemption.
In principle, applets can implement four functions above.
Common sense of effect of developing small programs
Common rhetoric that exaggerates small programs includes statements such as "WeChat is an app with billions of traffic", "small programs will be trend of future", etc. Such rhetoric is unreliable.
Once mini-program has been launched, following resources need to collaborate to achieve results.
Offline resources. For example, number of stores, number of users, etc., if number of users is sufficient, it is not difficult to switch to small programs.
Internet resources. Such as number of subscriptions to official account, community resources, marketing opportunities, etc., if you have these resources, you can redirect traffic to mini program.
In short, look at small programs rationally, reasonably expect results of small programs, and then build and manage small programs.