Digital and Humanities Series: What elements of websites and small programs reflect humanities?
Numbers and Humanities
[Editor's Note] Human society has gone through manual age, industrial age, and current digital age. At first glance, more technology advances, weaker humanities become. However, humanity is not lost. On contrary, value of humanities is more valued. Otherwise, we will not be able to explain why “cultural creativity” has emerged in digital age. Based on this, we contrast "Digital and Humanities" and launch a special theme "Digital and Humanities Series".
It's simple and simple, whether it's a website or a small program, whether it's a mall or an H5 page, it's a platform for merchants to communicate with consumers. Any communication should be warm, not a pure exchange of goods and money. Therefore, it is necessary to reflect humanities in design of digital platforms such as websites.
We want to understand whether digital platforms such as websites or small programs can reflect and display humanities?
Text includes font, style, layout, size, line spacing, color, expression value, etc.
Does font chosen by website or app reflect human concern? The evaluation criterion is conformity of psychology of visitor.
For example, a site for a maternity and baby store should have following text characteristics: rounded fonts, warm colors, moderate size, clear layout, appropriate design, gentle and not harsh words. This corresponds to psychology of mother.
How can a website or small program reflect humanistic concern through images? In terms of design, landscapes, figures, cultural objects, artistic photographs, illustrations, etc. have a strong humanist atmosphere.
If a website wants to reflect a strong humanist atmosphere, it can choose this kind of graphic material.
The background, pattern, texture, color, etc. chosen by website may also reflect liberal arts. For example, background of website of National Museum of China is painted in red color of palace wall, and pattern is outline of some cultural relics that can reflect humanistic feelings.
User Interface Design
Including design of logos, icons, motion effects, etc., if elements such as culture and history can be integrated, it can also improve humanistic atmosphere of platform.
We say that a person is literate, meaning that a person can quote classics and speak well. Similarly, if a website or small program uses copywriting, some historical allusions, idioms, etc. can be entered correctly, and sentence patterns such as antithesis and antithesis can be used.be more reasonable, which can also reflect humanistic qualities.
Light and shadow
If color variation, light and dark contrast, and bright and low lighting of a website are thoughtfully and carefully designed, if they can reflect a certain amount of craftsmanship and complexity, they can also show humanity of website and brand.
The dynamic effect of a website can also reflect liberal arts. Especially in terms of navigation design, jump design, CAT design, etc., if it matches tone of website, it can also improve humanistic atmosphere.
In addition, in terms of website layout, column layout, composition, etc., if you can deeply understand brand positioning and tone and incorporate them into design concepts, you can also improve humanistic atmosphere of platform.
In short, we believe that a humanistic website is a more advanced website, as well as a website based on aesthetic value.
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