If a website building company presents a website with top-notch design, reasonable structure, and beautiful atmosphere to customers, will customers be satisfied? According to our experience of working with website building clients, customer satisfaction is not expressed by fact that website building company has developed a great website for them, but that website building company and customer maintained a good working condition during creation process. Web site.
Below, we will offer four ideas for creating a website that can increase customer satisfaction
Rule 1: Don't try to get client to understand everything you're thinking
Designing a website requires certain professional skills and rich experience. Some design ideas may not be clear to customers. So as long as you don't ask questions, you don't have to tell customers too much.
For an example on a website for a small financial institution, designer used dark backgrounds such as blue and black in terms of color matching. If client does not ask questions, designer does not need to explain to him - this is to test stability of financial services and reflect strength of company. If client does not know anything about design of site, such an explanation will raise doubts.
In short, main reason is that customer doesn't have any questions or comments, customer accepts default design, and website builder "doesn't have to say much."
Even if client has a small opinion on design, if website building company feels it is reasonable, they may also consider appropriate "slowdown" to allow client to have an acceptance process.
In our experience, if all customer opinions are unconditionally accepted and modified, final product of a website can be "deducted".
Article 2: Make it easy to use website features
Advanced isn't necessarily good, but what suits needs is good.
In process of creating websites for customers, one of most problematic issues is "training management staff of official website."
A CMS content management system is installed on official website of enterprise, and company will transfer work of content management to a part-time job or a newcomer. Let them be skillfully used in shortest possible time, which will obviously lead to dissatisfaction with site design.
It can be seen from examples above that ease of use of a website is very important for increasing satisfaction with website building services.
For web site companies, on one hand, it is necessary to implement various website functions required by customers, and at same time, it is necessary to improve usability of website functions.
Third: Customers Reward Patience
Whether it's a designer, a salesperson or a client, they should always treat clients as "blank paper" when communicating with clients, and not put clients in position of professionals.
Because clients may forget and not understand. For example, when you finalize a site plan for a client, you have already explained a certain design idea in detail, but when site design project is submitted, client again has questions in same place. At this time, it is necessary to patiently explain and explain again to customer.
Rule 4. Work with clients for a long time
Building a website is not a one-time deal.It's not that once a website building company delivers a website, it stops contacting client. You should be aware that customers have ongoing website building and IT needs, including small program development, website revision, corporate mall production, and so on.
Therefore, it is necessary to maintain close contact with customers, and a website development company needs to timely resolve problems that customers have in process of running a website. Only by maintaining a long-term cooperative relationship with client, website building company can get more design orders from client in future.
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