The working procedures of social networking sites must be mastered
Today, operation of website has been compared to mobile social networks such as bustling Douyin. The website is just too deserted. Article about Forbidden City. The title is very prominent. How did 600-year-old Forbidden City City become an internet celebrity? This name is heartbreaking. In age of social media, website also needs to be socialized. Of course, if you want to do it well, these few thoughts need to be mastered.
Users of website should be considered separately
If a website has target users, will interests and passions of target users be same? The answer is no.
When we open Toutiao, content displayed to different users is different. Even for same person, two accounts, due to difference in reading, content recommended by Toutiao is also significantly different.
Users should be considered separately because they will like affinity groups more, and such popular demand is no longer in line with current trend.
Therefore, needs of website users should be considered separately, which requires that content of website be sufficient, and it can also give users a different experience, and always be able to increase user interest as a major content update. Point of departure.
Communication between users is much better than wishful thinking
The website sells very idiosyncratic products. If you promote it in various ways, it can be effective. However, if a user buys it and that regular user tells his friends around him, effect will be more than that. promotion more efficiently.
WeChat often has comments, likes and votes... Such a reliance on power of public can instantly attract countless fans of official account, because communication between users and relationship between them is difficult There are many of them, there is family affection, friendship, love, affection of colleagues, superiors and subordinates... The combination is human affection. When it comes down to it, it is much more powerful than just selling products.
Therefore, we must pay attention to feelings of ordinary users, their communication power is limitless.
The work of site is inseparable from offline
Usually SEO for a website is to aim for online, search engine is whole site, and today concepts of online and offline are becoming more and more blurred, and only online is blindly optimized, while you ignore offline power?
The original website was for offline services. For example, we saw some company promotions. The flyers printed address of company's website. In contrast, website told users that company was offline. address. .
The operation of website mustbe more offline oriented because if you find something good on internet you can use it offline and good things you see offline will also be transmitted online through image.
Only by understanding whole network marketing mindset can you seamlessly combine benefits of both. There is no distinction between high-tech and low-level online and offline. The most important thing is integration and seamless connection.
The world is dominated by young people who run websites
Often we think that experience is very important, so we ignore important fact that world belongs to young people, including online and offline, and whoever masters preferences of young people will take initiative.
Ma Yun announced his retirement this year. Although Ma Yun is still very young, far from his retirement age of 60, Ma Yun said that era of change has arrived. There are still people who have not figured out PC, and mobile Internet is coming, they have not figured out mobile Internet, and big data is coming. This era of change is era of young. It was perseverance and trust of a group of young people that brought Ali to where he is today.
So operation of website must take into account world of youth, these are surprises and wonders that we cannot understand, and strategy of operation of website is still maintained at level of thinking of a decade ago, which is related to seem conservative and conservative.tough, even inappropriate.
From popularity of Forbidden City, we do not see that as long as you break your thinking, open your mind and manage any product like 360 lines, as long as you have a heart and find right method, you can do it with ease Important!