In recent years, with change in my country's foreign trade policy and change in international market, traditional foreign trade model has been gradually abolished, and many companies have switched to online trading platforms for foreign trade. Creating a B2B trading platform makes transactions between sellers and buyers more direct and efficient, reduces costs and increases company's competitiveness. With rapid development of e-commerce, building a B2B platform website has become an important link for enterprises doing multinational business. B2B can help enterprises explore overseas markets, improve company's sales performance, and provide enterprises with comprehensive information and services to promote company's international development. Setting up a foreign trade website is an important way for Chinese enterprises to enter international market. Baoji Enterprise Website Construction Company stated, "A good foreign trade website can enable enterprises to showcase their products and advantages globally and use this to attract more customers."
What must a business do to set up a B2B foreign trade website? In process of creating a foreign trade B2B platform, there should be a clear positioning, and then site can be designed and developed for different customer groups. As a rule, target customers of site can be divided into three main categories. The first is potential customers, that is, your products and services are new to them, they do not know your products and services, therefore they are potential customers. The second type is repeat customers who know about your products and services but don't know what your company offers, so they are just repeat customers. The third type is loyal customers: they know your company and your products and services, but they may get used to previous supplier or think that your products and services are worse than those of original supplier.
Secondly, you should choose a website building plan that suits you and work with a professional website building company to ensure quality of website. So, how to build a B2B foreign trade platform? Designing a website for your own company is not easy, and you need to look at it from several angles to ensure that site works well and is recognizable to users.
1) Domain name registration Before creating a B2B site for a foreign trade site, you need to think about a domain name. A domain name is not only a website, but also a bearer of a corporate image. You need to come up with a domain name that is easy to remember, easy to remember, and that matches corporate image.
2) If foreign B2B sites want to survive on Internet for a long time, they must find a stable and reliable space agent. The reliability of network operators is manifested in three aspects: server stability, technical support and qualityservice.
3) When choosing a foreign trade B2B platform, you need to pay attention to design of site. The foreign trade website design should emphasize product and corporate image, and company culture can be used to enrich content of website.
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