Similarities and differences between design of a domestic website and a foreign trade website
Website building companies often face this kind of website builder orders: customers want to be able to make two websites in Chinese and English. The Chinese website is for domestic consumers, English website is for worldwide consumers, and the English website is also a foreign trade website.
Common features and differences between design of an internal website and a foreign trade website
Many companies need it, mainly manufacturing and trading companies.
In eyes of outside world, difference between a domestic trade website and a foreign trade website is nothing more than language. As long as one website is completed and website is translated into another language, two websites are completed, which belongs to "one has two".
Not really. Domestic trade websites and foreign trade websites have both similarities and differences. Let's start with differences.
Differences in design of domestic and foreign shopping sites
Generally speaking, local websites use local hosts. Foreign trade websites prioritize use of foreign hosts and space.
Two reasons. One of them is speed. If foreign hosts and space are used, open rate of foreign visitors will be higher, which will not only improve visiting experience, but also benefit SEO of website. The second is knowledge. The default server location for search engines like Google and Yahoo is sales zone. Therefore, if it is necessary to promote foreign trade websites, use of foreign hosts will make promotion less difficult and more in line with algorithms of main search engines in Europe and United States.
In addition, use of foreign hosting does not require website design, and efficiency of website creation is also higher.
The color of domestic and foreign trade websites should be different.
Firstly, different groups interpret same color differently. Red, for example, expresses enthusiasm domestically but mourns in South Africa.
Second, different regions have regional preferred colors. Visitors from this region prefer team colors, especially in regions like US.
The third one is Chinese and English fonts. The fonts are different, it is better to use font color in Chinese, but it may not be necessary to use font in this color in English.
Typically, domestic shopping sites have more content, while overseas sites have less.
We can look at design of some foreign trade platforms. Like Dunhuang.com and Alibaba, their Chinese websites are very complex and their English websites are very concise.
The layout of main page and internal pages of Chinese websites tends to have a lot of content on main page. On other hand, an English website has less content on home page layout but more content and sections on content layout.
We assume that this may be due to thinking habits of local and foreign people. Domestic people like to "want to hear details," while Europeans and Americans like to "understand at a glance."
ImageThe words used on website must be familiar to visitors, recognizable and interesting to them.
For example, if a website uses images of people, domestic websites may use celebrities, but such images are not suitable for foreign commercial websites, and foreign visitors may not be familiar with celebrities.
The same applies to use of images of buildings or landscapes, which should be recognizable to site visitors.
In addition to differences between internal and external trading websites, there are also some similarities in design of internal and external trading websites.
Community of domestic and foreign trade sites
Including navigation, introduction, tagline, image copywriting, etc., it should be as concise as possible. A common feature of people is willingness to understand simple things, but reject complex ones.
Using clear elements
Especially on corporate websites, you should avoid using colloquial words or complex technical terms, but you should use language and elements that visitors can understand, not just text but also images.
Long tail keyword layout
When presenting products or services, a certain number of main and long keywords should be highlighted. Because the current major Chinese and English search engines are based on search keywords.
Blessing of a reputable organization
When presenting companies, products, services and cases, or referring to partners and suppliers, try to represent reputable organizations. Including associations, brand companies, etc. Both search engines and visitors have an attitude of recognition and trust towards "authority".