How to make a corporate website that post-zero people will like?
All over world, sociologists study intergenerational issues, and there is a term "millennials". Millennials refer to a group of people born between 1982 and 2000 who came of age around year 2000. A group born after 2000 is called Generation Z, and in China they are called post-00. It is believed that millennials and generation Z have clear boundaries and signs.
Computers appeared and developed during millennial generation, so nowadays, including PC websites, they all belong to millennial generation, and developed concepts and design rules mainly belong to millennial generation.
However, Generation Z is growing up. Those who were born in 2000 will become adults this year. They have acquired ability to consume, and soon they will become main force of consumption. For this reason, design of website should also be geared towards Generation Z.
We have analyzed Gen Z aesthetics, tastes, and concepts and listed website design strategies that can appeal to Gen Z for reference only, including following four.
Rule 1. We still need to create a website
According to survey data provided by Reality Bytes, more than 55% of Gen Zers use Internet for more than 5 hours. Obviously, post-zero people have been using Internet, especially mobile phones, for a longer period of time. However, agency also provided another survey showing that millennials are more likely to use browsers than apps.
In other words, even though smartphones have become popular, websites will still be used by more people after 00. The websites mentioned here are more extensive, including mobile websites, WeChat websites, small programs, landing pages, etc.
The implication for companies is that if your marketing is still aimed at millennials and now you want to harvest Gen Zers, you need to build a website first, especially a mobile phone website.
Article 2. Entertainment
The era of entertainment has come. Compared to millennials, post-zero people prefer entertainment.
This is also data provided by Reality Bytes, what are post-zero people doing online?
Table: Main uses of website after 00
This picture shows that people after 2000s prefer to have fun on Internet. When it comes to entertainment, main blow, of course, falls on video. Social networks and access to information are not as popular as entertainment content and products.
What does this mean for corporate website design? Add more entertaining proportions and fun to site. For example, homepage of mobile sites will have short videos or games that are clearly more popular with post-zero than text messages.
Of course, if you take into account loading speed of website, you won't be able to add video content to website, but you can also increase sense of humor and fun on website.
Article 3. Personalized website
Data show that more than 70% of people after 00 are more willing to use personal services.
The enlightenment of this data to create websites is this: it is unrealistic to create a website that will be accepted or even recognized and loved by all people. The Post-00s want more personalized products and services, including of course websites.
So, on one hand, there are good reasons for companies to launch "multi-site strategies" for different consumer groups. In addition, even websites such as "three stations in one" and "four stations in one" may have "localization features" or have special website areas and post-00s marketing efforts.
Article 4: Truthful and Effective
Post-00s love real thing, even if it's gross.
For this reason, "Huanong Brothers" video may become popular, and also for this reason, "Brother Invention" and "Brother Pomegranate" may become Internet celebrities. All of them are real.
So, for a site design after 00s, PS photo should be reduced to increase feeling of reality, in addition, copywriting, description, etc. must be accurate. Actually, this trend can also be traced in copywriting for a conference on launch of a new smartphone .
The post-00s seem to be more interested in public good than millennials. Of course, they seem to be more inclined towards public welfare of small businesses rather than sponsorship of large enterprises.
For example, on Taobao, some children who participated in Taobao charity event have very good sales.
When designing a website, especially when designing a corporate mall, it is necessary to add social welfare elements and activities.
Refer to the four points above. I believe that people after 00 will like your corporate website more.