Generally, goal of building a corporate website is to get more user clicks and consultation conversions, but it also depends on how well website is built. If it fails, not only will it not be able to attract customers, but it will also damage appearance of enterprise . Decrease in credibility of enterprise, so that creation of a website is problematic?
1. The website uses a lot of images and Flash
If you were originally looking for SEO, but your site uses a lot of images and multimedia formats like Flash, congratulations, you hit spot. Because this approach is extremely unfriendly to search engines and there is an extreme lack of textual information, and SEO of article is basic for search engines.
2. Focus only on search engines
When creating a website, only preferences of search engines are taken into account, and user experience is ignored. Even though it is popular with search engines and ranks higher, it fails to appeal to users, resulting in a low conversion rate.
3. Site navigation is confusing
How do spiders crawl your site? Definitely okay. We're assigning weights and crawling content from top to bottom and left to right, so we need to not only make sure weight of site's navigation is properly distributed, but also make sure entire top layout is correct. The navigation can push as far as possible columns of products and news that should be ranking, and for those that do not need to participate in ranking, you can add nofollow.
4. Fuzzy column separation
If column separation is not clear, visitors will easily get lost and find it difficult to find content they are interested in, so significance and purpose of website for visitors will not be as great. It is very important to carry out detailed planning at initial stage of creating a site, to eliminate duplication of columns, to make site concise and beautiful.
5. The web page has a large number of dynamic pages
What are dynamic pages? That is, there is never a fixed rule. Search engines like to guess next URL after crawling two pages to reduce server load, but you are asking it to crawl your web pages one by one. Yes, anyone will be impatient if there are too many of them.
6. Emphasis on form, not meaning
Pay attention to appearance of website and ignore practicality of website. When building a website, you should not focus on building form but more on usability of website so that website can actually help users interact.