Traffic Alert in Mini-Programs What is Effective Traffic?
I once met a webmaster who was full of confidence in profitability of his site: "As long as grid is full, it will be very profitable!" Small grid, one advertisement can be hung on each grid. A few years ago, such a site was not uncommon, but now such a site is a rarity With idea of profit, but there is no attendance, it's all nonsense.
Mini-programs seem to experience this "anxiety" as well. Taking WeChat mini-programs as an example, WeChat has nearly a billion users and dozens of channels to access mini-programs. Should small program operators direct all of these traffic portals or choose one of them to redirect traffic? They usually face dilemma of focusing on one and losing other.
Numerous examples prove that "you need both" on Internet is a misconception, because no one can make sure that every channel can bring amazing traffic, and it takes a lot of time, money and resources to achieve everything. for most small program operation teams, there will be no more than ten people, and they will not spend much money on promotion at beginning, more needs to be implemented, and then getting effective traffic will be solution to problem of small focus programs.
Thinking is a very important thing, same thing, you think this is result, you think this will be result, purpose of a small program to get traffic is to make money, what makes users want How about to spend your hard-earned money?
Obviously, some mini-program requirement has captured user's pain point. They find you "seek medical help", roughly speaking, they found user's demand point.
Movie tickets are ridiculously expensive this year. Although box office of little broken ball is approaching 5 billion, many users are still upset: "I also want to support Wu Jing, but watching a movie costs a lot of money. A movie for a family of three. It's almost 200 yuan, and it's still a little painful... "This is a pain point, price is high and users are rejected. At this time, in WeChat group, a friend sent a link to watch latest movie for free. At this time, people who are ready to move will go to watch. This traffic is pain traffic, although it has a gray flavor.
If a small program wants to be superior to others, it must have these "user needs" or it will fall into vicious peer competition.
There are often people among WeChat friends who post such news in circle of friends to help vote. Generally speaking, in order to vote, you need to pay attention to a certain official account, in order to achieve effect of indirectly receiving users.
Let's analyze. This method of voting is basicallyis a payment model. For example, in a certain competition, what is prize for first place and what is prize for second place? distribute.
This kind of traffic is received passively by users and they basically don't care too much about other party's products and services. like birds and beasts.
This kind of traffic looks good on data, but it's useless because target users aren't circled and a certain cost has to be paid all time. Although some people say how much it costs to get a valid client But it's bad if applet doesn't have organic traffic.
Constantly profitable traffic
There is a barbecue restaurant downstairs in our community. It is run by an elderly couple. One is in charge of preparing ingredients and other is in charge of kebab. The store is small and sign is not Big. Once restaurant was object of repression. This BBQ restaurant just took down sign and opened after 6 o'clock every night. It's a bit like Japanese drama 'Evening Dining'. When opening time comes, visitors will always come to door.
Accurate positioning of these consumers - regular customers. Running a small program can cost a lot of money initially, and even pay and returns are far from balanced. However, it was thanks to these efforts that success was achieved. user group. Now a problem arises. , join without promotion, will these users still engage in secondary consumption? Do they still blindly worship almost a billion WeChat users? Are they doing a one-time deal?
A small program, a normal small program, of course, must have loyal customers and be able to continue monetizing. This allure comes from product itself and how it works. Good things are always met with understanding people, and some bad Scams are short-lived after all.
In short, we envy super-high traffic on Internet, especially huge traffic that BAT brings. However, this traffic is divided into layers, divided by BAT, divided into industries, divided into channels... and finally flows into our own small programs. This can be a drop in ocean, and if channel is not deep and thorough, this traffic can be captured by others. Don't try to do multi-channel operations, but do a good job of draining channel. When you are weak enough, this is smallest operation of program. A wise choice.