If you just want platform to display products and services as compared to websites, WeChat mini-programs cost between half and one third of cost of building a website;
If you need an online shopping platform that can sell products online, WeChat Mini Program Mall costs only one tenth of cost of third-party e-commerce platforms and only one fifth of cost of online shopping malls. .
Based on this, many people want to create a WeChat mini-program. It seems to have gotten to point where "everyone needs a WeChat mini-program".
Is that true? I don't think so. We believe that following companies and individuals should be in need of WeChat Mini Programs.
Internet Business: Getting traffic from a private domain
Design method: official account + mini-center + community
The key to running an online business is traffic. Where there is traffic, there is a need to develop a business.
So, whether you are an individual or a legal entity, if you are running an online business, you need to make WeChat mini programs.
We summarized that online business includes: Taobao and Tmall, as well as other store opening companies, online advertising business, online education business, online content sales business, etc. < /p>
If you are such a business, in terms of mini-program layout, layout method is as follows: official account + mini-program mall + community. Use official account and community as an input to import traffic to Mini Program Mall.
Offline business: improving user experience
Layout method: self-service mini-program + offline code scanning, etc.
Internet tools can improve user experience, which is most important reason for implementing "Internet +". Improving efficiency means improving user experience.
Taking train ticket purchase as an example, it is clear that rail transportation is an offline business that requires trains and railroads and can only be done offline. However, thanks to development of 12306 app, you can make purchases of tickets, transfers, refunds, etc. from comfort of your home, and user interface has been improved.
However, 12306 WeChat mini-program further enhances user experience. It can be opened directly through WeChat without downloading application or registration, and can also be purchased directly.
Another example: a restaurant. There are many restaurants that operate offline, and even those restaurants that operate exclusively offline can benefit from development of a small mall.
For example, developing a mini-program for self-service will improve ordering process for user and save cost of running a restaurant.
For offline merchants, mini-program scheme is as follows: offline code scanning, etc. + self-service mini-program for purchases.
Intermediate Business: Traffic Inspection
Design method: video account + mini software center + official account
Most companies are connected by sellers and buyers.
However, some companies use a transaction scheme: buyer-intermediary-seller.
For example: operator of official preschool education account. The official account mainly posts high-quality content for early education. Official account of operator, why small programs?
Having built a small software mall, is it possible to introduce preschool products or services in mall to attract potential users for these institutions? For such institutions, traffic imported by public account has a stronger intent to purchase early education courses or services.
This is same as saying: The Mini Program Mall has completed its "Traffic Check".
The layout method of this type of intermediary advertiser is as follows: live or short video video account + official account + mall applet.
So, individuals and companies involved in three types of businesses listed above can try to deploy WeChat mini-programs.