Promote mini-program
There are many ways to promote small programs. The Fangwei network will analyze and analyze characteristics of small programs for everyone, and then list main promotion methods. You can choose suitable and effective according to your target customers, industry and other actual conditions. Promotion method.
1. Analyzing Benefits of Small Programs
Benefits of mini-programs
The biggest advantage of WeChat applets is that they can be friendly among WeChat friends and WeChat groups, and then can be opened and used directly without downloading, which is very convenient. There is also a small software QR code that is not afraid environment. It is used to advance in any environment, so we must take full advantage of this applet advantage. If you promote an app on WeChat, it may be blocked by WeChat. Even if you don't block it, you still have to go to App Store to download it. If user has not installed App Store, you must download App Store first. If user doesn't know much about mobile apps, I get dizzy, so promotion is quite difficult. By my description, I think that everyone should know whether it is much more convenient to promote small programs than to promote applications. The following is a brief description of how mini-program is promoted.
Second, ways to promote mini-program
Promotion method
1. Wechat group chat promotion
Since WeChat is advantage of small programs, we should pay attention to this method and help users do it. Many people will ask how users can do this without a reason? It requires everyone to play. You can run promotions, use interesting events, share rewards, etc.
2. Promoting Moments
The circle of friends has always been an important platform for business promotion on WeChat. Although mini program cannot directly go to circle of friends, there is a QR code. Sending QR codes in Moments, of course, can't just be published by yourself. You must find a way to get more people to help, such as giving away rewards, discounts, and collecting likes for users who post on Moments.
3. Offline store promotion
The best way to manage mini-programs is to combine online and offline. If you have an offline store, you can display Mini Program prominently in store and properly guide users to sign up for Mini Program through discounted terms. activity.
4. Use mini-program distribution feature
When it comes to distribution, everyone should probably know that point is to let majority of users become their own sellers without a base salary to help them promote and advertise. The quality of product is acceptable and commission discounts are high. enough, so effect shouldn't be bad.
5. Use group bidding feature in mini-program
I believe everyone has used Pinduoduo's group bidding feature. Often there are friends who ask you to help you close a deal and join group together. You can even understand that Pinduoduo is created through group bargaining. Therefore, everyone should know their strength, one spread to a dozen, ten to a hundred, growth rate is very frightening, as long as discount is large enough, it is definitely more profitable than spending money on paid advertising promotion.
6. Emptying a public account
If you already have an official account with a lot of fans, you can link your mini-program in official account menu or post some official account articles with links to mini-programs to attract users and fans to mini-program program.
7. Paid advertising promotion
WeChat has launched many paid advertisements, such as official account article ads, moment ads, etc., which can promote mini-program to more users. In addition to paid advertising on WeChat, all kinds of physical promotions are possible, because QR codes are suitable for any promotional medium, such as billboards, TV, self-media, etc.
8. Applets nearby
If you have a physical store, you canDo not add nearest applet to applet. As long as users are near your store, they can find you through nearest applet.
9. Other third party platforms
If you have a website, a Weibo account, etc., you can post a little code on it to attract users.
10. Product promotion
By spending money to print small software QR codes and slogans on gift products, such as gifting clothes, umbrellas, desk calendars and other products with QR codes and slogans, free gifts.
11. Retaining users within membership system
Promotion makes users aware of your mini-program. How to save it? You can retain customers with a membership system, preferential discounts, etc., so that users can become your loyal fans, such as top-up bonus amount, higher membership level, greater discount, etc.
The mini-program promotion method is similar to one described above. You can choose according to your own customer groups, resources you own, etc., and spend your time and money wisely.
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