How to conduct SEO active marketing and passive marketing?
With constant changes on web, many people are realizing that it is becoming more and more difficult to perform SEO well on websites. In response to this phenomenon, new marketing methods such as search engine marketing and integrated marketing have become popular. In fact, when it comes to marketing, while ultimate goal of SEO optimization for webmasters is to achieve marketing, for webmaster friends, specific concept of marketing is relatively vague. How to promote your optimized site, which marketing method to choose - these are questions that a webmaster should think about.
What marketing model should a webmaster choose?
I used to read a lot about active and passive marketing. Among them, SEO and bidding fall under category of passive marketing and are currently two valuable marketing methods. This is most common way for webmasters to achieve marketing goals in SEO process. Of course, there are also a small number of webmasters who may not understand search marketing at all and spend their energy blindly increasing traffic.
However, how to enter market and how to make a profit has not been analyzed too much, which took a lot of time and energy, but could not achieve expected end effect. For that, there isn't much to cover here. After all, with advent and change of Internet, such situations are very common today, and many articles have been written on how to correct this wrong practice. For a webmaster: how to promote a website? What marketing model to choose? This question:
If you want to do a good SEO job on a website, you must stick to concept of initiative.
Because only by being proactive in marketing can we better capture initiative and achieve marketing goals. Generally speaking, main ways of active marketing are: blog marketing, forum marketing, Weibo marketing, email marketing, real-time tool marketing (QQ, etc.), portal marketing, Q&A marketing, video marketing etc. In selection process, webmaster must choose most appropriate active marketing model and direction from three aspects of product positioning, product feature analysis, and user needs analysis.
1. Do a good job positioning products - position your own products and define a user group
Do SEO regardless of type of website, in fact end goal is to achieve marketing goal. In this case, most important issue is correct positioning of your own products. In this way, positioning of our product and definition of user groups can be more targeted in optimization process, allowing full use of rol marketing.
2. Explore features of product - make benefits of product more attractive
There are over ten ways and methods of active marketing mentioned above. In fact, there are a lot of commonly used ones in real SEO process. Because we can't make every method more accurate and thorough. In addition, according to different positioning of product, we do not need to make each method more accurate and thorough. Thus, study of product characteristics is especially important. Because when using product benefits, product benefits will be more attractive and marketing effect will be more intuitive,
3. Analyze user needs - find target users and conduct targeted marketing
The goal of marketing is to make a profit, and in order to make a profit, needs of consumers (users) must be taken into account. In this link, we must first make it clear that there is a win-win situation between users and sellers. Users need products and services from merchants, and merchants need revenue. Therefore, analyze user needs, actively target users, and conduct targeted marketing to best meet user needs. Thus, marketing will be natural.
The above is full content of section "How to do active and passive SEO marketing?" It is intended only for communication and education of fellow webmasters. SEO optimization is a process that needs to be persistently carried out. I hope everyone can make progress together.