If updating website does not solve these problems, be careful not to hurt yourself
A website that hasn't been updated for a long time may be a 'rogue' website, a website that is updated blindly may be dissatisfied with search and deal with downgrading... Then updating a website What is main purpose of this ?
Why you need to update your website
No matter how perfect a website's design is, over time, some seemingly high-quality websites no longer meet current needs. This is a problem that almost any website will face because no one can clearly see future development and technical hurdles, many of designs you want to make can be difficult to achieve in beginning, but now it seems that although it is there are things that are easy to do, such as smartphones that can not only display web pages clearly, but also achieve unimaginable advances in video.
If website becomes obsolete sooner or later, then just start website from template first, which can save you a lot of money. This idea is very bad. Although template is simple and cheap, it is difficult to update. Although a custom site is a little more expensive, updating is not a problem, and cost of creating a site, operating and promoting a site is just a drop in ocean. If you're confused about this aspect, it's cheaper to not have a website.
Updating a website is not only a technical requirement, but also a user requirement. We know that users are most fickle, and number of users is growing. Let's take entertainment program "Voice of China" as an example. Eight years ago, Hua Chenyu was a singer who had just debuted, but this year he sat down on Mentor The reason for this change in position is very simple Hua Chengyu, as a generation after 90s, has a large number of fans. The characteristics of these fans are completely different from those of Na Ying's fans, and their aesthetic taste is very different.
The same applies to needs of website users. According to analysis of relevant data and user preferences, there will certainly be big changes. In order to meet needs of major user groups, a website usually meets its new needs by upgrading.
Why we should be careful when updating a website
The vast majority of website traffic comes from search engines. Although Baidu's market value is falling, and news maliciously defaming Baidu appears from time to time, website, if there is no search engine, means collapse. .
Because there are many sites of same type, and positions displayed by search engine are displayed in order according to weight of site using a special algorithm. You can also go through back door. This is Baidu's promotion of bidding, which is not within scope of our discussion.
Estimating weight of a website is a complex algorithm, and search engines use machines to rate it. If a website is updated and revised, if a large number of external links are broken and many 404 error pages appear, it can be penalized with a downgrade. , Do not ignore search engine penalty, fine, it takes a lot of energy to climb in rankings, and worse, waour position is lost, which is tantamount to giving your competitors a chance.
So when a website is updated and revised, a comprehensive review is required:
Big changes should take into account real needs of users
There are major and minor changes in a website update, but when it comes to major changes, they need to be handled with care, especially when it comes to user experience. If this update can indeed significantly improve user experience on website, then in Among trade-offs between weight and users, latter is more important, because weight estimation is largely related to users. Perhaps website fluctuates during update, and it will soon will recover when users sticking increases to normal.
Identify upgrade options and take appropriate countermeasures
In many cases, some of our website's feature updates are sometimes redundant and useless, so how do you make right decision? A website of a certain scale is usually run by a team and everyone can get together and talk to each other. , evaluate from different angles and finally determine content that needs to be updated, and if it concerns search engines, you must prepare appropriate countermeasures and try not to damage site's ranking.
After a bold check, careful transformation, and update, transition will usually be a smooth one. A successful website is inseparable from courage to explore and be bold to innovate!