How to maximize soft promotion of site under new media
The bland article seems well-written. If you post it on your own website, read count might not exceed 100, but if you post it on a related industry website, read count could easily reach 1000+. Compared to millions of popular articles, readability is meagre, and distribution is even more miserable. It's undeniable that promoting a site with soft articles is cheapest way to promote on Internet, but it is limited by such a small readability. Did you get effect? Obviously, it freezes a little!
Typically, when a website promotes feature articles, it relies heavily on a third channel. The easiest way is to come up with a soft article, then publish it through an existing account of corresponding platform, and spend money to search for resources published on some well-known sites, and that's marketing and promotion of this soft article. As for effect, it is probably resigned to fate. Times have changed. In fact, this method of promoting a software article on site is somewhat irresponsible and even a waste. !
So how do you effectively promote feature articles on your website in new media age? The following idea is for reference only:
Step 1: Choose a theme
For a good software article, choice of topic is very important. We can brag about ourselves in a high and offhand manner. Does anyone read such a soft article? The third paragraph is probably hard to see, so just skip it!
What we want to say is that thematic selection of software articles is very important. It's not a one-hour or two-hour saliva. For articles, think not about flattering yourself, but about getting users to read on and subtly integrate product information.
Find an interesting topic and think about it carefully, because sometimes there are not so many soft articles, just one article is enough!
Second step: create base
"Wandering Earth". Let traffic warnings all over street become “Safety ten thousand, safety first; driving is not standardized and loved ones are crying!” Any good soft article or work that makes people memorable will always find a few stalks inside.
It may not be easy to make a popular meme on internet, because we know it's sometimes hard to imagine that such a witty line could also be claimed by netizens for those memes that have gone viral. This means that a netizen from Chinese department sighed in face of popularity of self-media, "Why are there so many self-media articles almost using folk words, why are they so popular!" He couldn't figure it out, and a lot of people couldn't either. Understandable, but actually amount of reading represents everything.
We don't necessarily let a phrase from an article become an instant Internet buzzword. It reads without barriers, and users happily accept it.
Step 3. Title
Headings are very important. Heading with celebrities like Jack Ma, Lei Jun and more will have a completely different success. While everyone criticizes headline when writing headline, we cannot refuse to learn from headline. The importance of title is sometimes more troublesome than writing a bland article.
As for what's a good headline? The only criterion for header validation is time. Someone spends two or three days to write a soft article, and someone even writes a week, but when it comes to headline, it can be done in minutes, which is clearly wrong, at least with time is a problem, since importance headline takes up half entire soft of article, then spend half time thinking about headline!
If you have time, you will definitely find another name. The key to basket weaving is ending. A name that can stand test of time is a good name!
Step Four: Channels
Where should we publish policy articles? Websites, platforms, own media, microblogs, industry websites or others... If keynote is well written, we can try to publish it on our official account. hits is good. Then it proves that this soft article is still in past. Then influence of soft article should be expanded. Some people say that it should be published on a large platform such as a web portal. This approach, as we have already said at beginning of article, already a little outdated!
There are opinion leaders in independent media in every industry. The best thing to do now is to be able to publish articles on site of these influencers. For this you need some money. We tried it on our own platform at beginning of stage, this article is fine, then spending money to continue promoting is right choice. In age of social networks, posting in popular places, and not on various sites with fake names, is also paid, so find most efficient one.
The above is entire promotional link to soft article on website. Create a good soft article, then publish a promotion, look at market feedback, and then do a second promotional radiation. Don't worry about article being outdated and promoting non-original again, if you can let more users see and post, then reusing this policy article is possible!