Good websites make money Bad websites cost money What about your website?
Know how to manage your website, decide whether your website will make you money or spend money. Of course, a website that can make money may not be worth money, but after deducting price difference, it will still make money. Compared to those who only know how to spend money, they will not make money. As for website, it is much stronger, so what is difference between them?
Working with site
Good websites rank, bad sites rank low
Traffic is lifeline for a website. A website with no traffic has almost zero returns. An effective way to get traffic is to get your website in first place.
This ranking refers to search engine rankings. Users search for similar products through a search engine. If search results are at top, user is more likely to visit them. However, if ranking falls out of first three pages, no one cares. .
If a website wants to rank, it needs to spend money. Of course, depending on capabilities of operating group of website, some websites use little money to achieve big goals, and some websites use big money to earn. Ranking is not just sitting and waiting for a pie to fall from sky and not racing to top thinking that if you spend money you will see results, it is a long process of slow work. and neat work.
The website must be clearly positioned to understand user pain points
Why should users visit your website and what benefits will you bring to them? Almost all sites scream slogan about respect for user experience, but in real practice, based on consideration of one interest or another, or no honesty at all, what is said and done are completely different things, and they did not attract attention at all. user. Pain, what's use?
A website with a good ranking in early days has an advantage in traffic. This is because when search engine was still very powerful, website was like a station, and users were continuously flowing like passengers every day. Now even website that is on main page has a high traffic flow, volume is not what it used to be, more like a crowd in a busy city. Users in front of station can do business with one knife, but in era of a busy market, word of mouth is very important! A website with loyal customers can guarantee profitability!
The positioning of website should also define a certain group of users. If a website wants to get loyal users, it must understand truth. Not all users belong to you, as some people always talk about WeChat's billion users. In same way, it seems that a billion people are waiting to give you money. If you think so, this is too naive, just like we are Taobao customers looking at how much commission is given for this product and how much commission is given for This product is your own. In fact, when you really do, you can only sell your products in area you're good at in order to earn a commission. It's same with running a website, don't blindly spend money trying to get everyone to buy your product,but identify a specific group of people so that you can concentrate firepower, spend less money, and effect is obvious!
A good site can merge, a bad site isolates
Simply managing a website without touching other online products seems too stubborn. Companies seem to find it more convenient to work with them.
Some people isolate a website one-sidedly. Such isolation is not just focused on website, including not developing value of website, not knowing how to use website or other Internet products, it is just a "copy" process, these are all wrong site practices, and usually a lot of money is spent without seeing any effect.
In short, key to difference between a good website and a bad website lies in emphasis on website, just like force effect, if you want it to be strong, you must use enough force, if you just lightly swipe, it's hard to feel power of site!