After 2022, how to promote site in era of epidemic?
During epidemic, many physical businesses began to move online. The tough economic environment has forced physical businesses to master most popular online sales. The first step for many physical businesses to go online is to create their own website. However, setting up a website is also last step for many physical businesses. Physical entrepreneurs still stick to original concept of building a physical business: as long as website is well made, people will naturally come to see it.
But even if it's a physical store, store owners need to choose a location before opening store and choose a location with high traffic to open store so that as many people as possible can enter store. thereby stimulating sales in store. The same is true for website. As they say, "the smell of wine is afraid of deep alleys", aesthetics of making a website is far from enough. If you want to increase website traffic, you should do a good job of promoting your website after developing website. So, how should businesses implement website promotion?
1. When creating a website, attention should be paid to internal optimization of website
Many people think that URL, title, and design of a website is equivalent to a physical storefront, but this is not case. If an enterprise creates a website, if it hopes to attract users to continuously go to website for a long time, it should pay attention to internal optimization of website, because this is actual appearance of website and enterprise. The internal quality of site's products is embodiment of true strength and image of enterprise.
2. To create a website, you need to combine external promotion
The so-called external promotion is use of external links to promote a website. But with this method of promotion, more and more sites are restricting placement of external links. Nothing to say, I recommend several widely used external network promotion platforms: Tieba, Weibo, Sohu, QQ and so on.
3. Search Engine Optimization (SEO)
SEO is also a widely used promotion method to drive traffic. But this method is more professional, it is recommended that Xiaobai leave professional work to professional people. This is a way to improve ranking of a website through technical means. After SEO optimization, website may be first to appear in eyes of users when searching for keywords.
4. Use keywords to promote your site
The keywords mentioned here are long tail keywords. What are long tail keywords? Unlike keywords mentioned in SEO, long tail keywords are usually longer and appear in form of questions, e.g.IM: What is best mobile phone? What foods are best for weight loss? etc.
The above are "website promotion" tips compiled for everyone, in hopes of helping real entrepreneurs in dire need of a makeover avoid detours. The editor believes that since a good website building and marketing plan requires execution and perseverance, it is not possible to catch a fish in one day and post it on Internet in three days, the most important thing is hard work and practice. While it's not to say that hard work will lead to success, if you don't work hard, you are bound to fail.